February 2008

Marketing Book Review: “The New Rules of Marketing & PR”

I was prepping for a class teaching online book marketing and came across David Meerman Scott’s “The New Rules of Marketing & PR: How to use news releases, blogs, podcasting, viral marketing * online media to reach buyers directly”… and since I haven’t posted a review, thought it would be appropriate to share it here. [...]

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Web 2.0 is a Farce.. Nothing New About Social Media

In 1995, FastCompany debuted with this cover. We knew that computers were more than number crunching machines way before that and use out PC’s to connect with modems to BBS (bulletin board systems) and send messages about topics of interest (mostly tech, but there were long threads about current events, politics, religion). And since when [...]

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All Your Wildest Dreams Come True on the Internet

The interwebz explained. Fax us your email address now.

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The Secret to Selling Books Online

Selling books online is faster, easier and more profitable than traditional book store sales, yet most authors are missing out on most of these sales because they haven’t learned the secret to online book promotion. I am going to tell you the secret, and give you a quick action plan to start using the secret [...]

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Build Your Business With a Book

I was recently interview by Patrick Dougher. It’s a short inteview to help listeners understand publishing and book marketing http://www.millennium-leadership.com/ Great interview series. 

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Print On Demand (POD) Explained – Guest Article

Though the term “on demand” usually refers to movies, the publishing world has a version of on demand called POD technology. Publish on demand (POD) has really changed the way that the printing world produces books. In fact, there are hardly any printing houses that use traditional forms or printing technology, and many different presses [...]

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Is It Okay To Sell Your Books?

I just received an email message from a PR person that wanted to drag me into an online discussion on the validity of best seller book marketing campaign. I responded here So typical of PR people. They want to follow some sort of rule in a marketplace that they can no longer control (not that [...]

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Free Training for Authors Who Want Audio or Questionnaires on Your Book Web Site

For a limited time, I’m offering a FREE TRAINING CALL for anyone wanting to use Audio or the AskDatabase on their web site. 1. Audio Generator is the simplest way to add audio to any web site. You can use it to send audio postcards, enhance the reader sign ups on web forms by 300-400% [...]

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Best Seller Shows Your How To Be Remarkable

Kevin Eikenberry’s best selling book Remarkable Leadership has been doing well, now it will be a mega best seller using a great book marketing campaign. Take a look to see how well this secondary launch has been set up.. and if you don’t already have a copy of the book, grab the special deal here [...]

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Future Books Get Kids to Read More.

What’s the future of books? The technology is changing.. but we all have to read more, not less. Some new ideas on the changes coming in books and book marketing http://computerworld.com/action/article.do?command=viewArticleBasic&articleId=9060501&pageNumber=1

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