BestSellerAuthors Book Marketing Blog

Archive for March, 2008

We’ve been watching the trends towards using the social media (blogs, podcasts, and online networking sites) to launch and promote you and your book.

Now Rohit Bhargava ups the ante with the promotion of his new book Personality Not Included

Rohit put out a call to bloggers and got 57 blog interviews for his launch today

As an author, should have a blog and post about you, your book, and your book launch and online promotion of our book.

To get started, I’ve got a FREE MARKETING STRATEGY COURSE

We’ve been talking about a variety of ways a blog can help an author.

1. Post your book as you are writing it
2. Spread your meme and ideas faster
3. Getting feedback so you can write a better book
4. Networking with other authors and bloggers
5. Getting ranked in the search engines
6. Establishing your reputation in the social media

Now Jennifer Jones tells how bloggers did all this and more. Turning a blog into a book deal

Most authors I meet have important ideas to share. That’s why we want to sell a lot of books.

We want our message to be heard.

In the social media (web 2.0) world of online marketing and book promotions today, I talk to a lot of authors who tell me that they need to get more people to listen.

But are you listening to your readers?

Robert Scoble is one of the most connected people in the new technologies being used in online marketing today. His best selling book Naked Conversations is a must read, and he always draw a crowd.. online or offline.

This week, he took on the subject of twitter.com, one of the fastest growing sites.

Most people try to get people to read their tweets (twitter.com messages). Robert says that’s backward.

Read this short article about listening on twitter.

You can follow me on twitter at http://twitter.com/warrenwhitlock  If you do, I will be subscribing to your posts, looking for your feedback.

Post a comment here about your experiences on twitter.com. I’ll be reading and listening here too

Studies show that the average user of social networks is more affluent and better educated.. much like book readers in general.

Here are some more facts about the wealthy and affluent populations using social networks.

We’ve been encouraging you to post videos about your book, yourself, your topic and reviews of other books and website.

Here’s a tutorial with lots of links, ideas, and resources for you when you have a video that the whole world should view

http://ryanshamus.com/2008/03/26/this-is-one-virus-you-need-to-catch/ 

Lest we forget how powerful it is to be the author of a book, or the creator of online content, here is a story about a hoax ad on Craig’s List.. and how a man lost nearly everything he owned because people believed the ad.

http://seattletimes.nwsource.com/html/localnews/2004302237_webhoax24m.html

What should you be posting about your book on the net?

2 secret to share with you today..

The first is one we’ve been talking about on the BestSellerAuthors.com blog.

The second has been a secret power known only to a few insiders over the past few years.

Now both are combined here:

Watch this 2 minute video to see how the first “video” has been combined with the principles taught in a banned book.

But will soon be available to you.

If you are selling books, or want to sell books online. I urge you to watch and model the secrets shown and taught here.

They can make you a BEST SELLER.

I just reviewed Chris Brogan’s Community and Social Media Blog and suggest authors serious about building an onilnie presence follow Chris.

Part of a 100 part series, this post talks about 7 blog improvement that you can make today

Busy day here at BestSellerAuthors.com.

We had another book get a #1 best seller spot on Amazon, finished up editing on a book coming out this Spring and ordered printing for yet another best seller due out soon.

I got so pumped up with all the good news, I thought I’d work late and get some design changes implemented on this blog.

Well, I’m still trying, now 2 hours into the project and this is the nearest I’ve come to the blog project.. Why? Because I just have so many good new sites to share with you.

VIDEO REVIEWS

Anyone with a web cam can do a video book review. Amazon has a link that will let you attach a video to any book. Facebook will take input right form your web cam. We’re planning a tutorial on video reviews, with my assumption that it is better to do reviews on other books rather than your own.

Today, I found a perfect example from my friend, NY Times Best Selling author Joel Comm. Joel reviews his favorite books for business here.

You should watch this. Joel is a very smart guy, and all the books he talks about are must reads for anyone marketing online . Plus, you can see just how easy it was for Joel to do the video. It’s essentially Joel grabbing the books from the bookshelf and talking about them. Great content that you can model for your own video reviews.

BIG TICKET PROFITS FROM YOUR BOOK

My friend and frequent partner Kevin Nations is known for turning your book or book idea into a big ticket business.

Now he shows us how to use Facebook to build your reputation by opening the best Facebook Group I’ve seen.

Very strong launch sequence. If you are on Facebooks (as every author should be) you should join the group just to see how well he does this. You’ll get a warm welcome direct from Kevin, and gobs of useful and actionable training and information for FREE .. while witnessing a classic good marketing implementation.

Kevin’s got a book due out soon. He knows the importance of extending his base in social media. You can learn double with this one.

Join now with this link (require FREE Facebook registration if you aren’t already a member)

INSTANT AUDIO.. THE EASY WAY TO UPDATE YOUR WEB PAGE

I’ve been using Utterz for a few weeks, and talking to friends who were on the sight during the beta last year. It has to be the easiest audio product I’ve seen.. and it’s completely FREE.

Can you use this!  Well, only if you know how to use a phone. .. I just push one button on my phone, then hit #2 when I get the prompt.. talk and hang up.

I’ll be adding a feed to this blog as part of that update I had planned for this evening.. but you can always get my Best Seller Authors Book Marketing feed at Utterz

You can also you photos, video and web based additions to your Utterz feed… which some people use as their primary blog site.

I’ve just started through the list. I have many more to add, but I’ve got to get back to the site redesign before I fall asleep. Watch for more here, and be sure to take some quick action.. you can do all three of these in an hour once you get set up.. and you will start seeing new connections and traffic in a short time.

Be sure to leave a comment here to tell us how it works for you. Include a link to your feed or promo site (always welcomed and encouraged if you leave a relevant post)