BestSellerAuthors Book Marketing Blog

Archive for May, 2008

Hundreds of tweets last night contributed to our first Twitcast and a whole lot of information for our book.

Thanks to all who followed and contributed.

Lessons learned.

1. Don’t expect anything social to go as planned.
2. The people rule and they don’t follow rules
3. People do want some guidance
4. Don’t count on technology, count on people

@CoachDeb and I spent only a few minutes deciding how to hold a TwitCast. We announced it for a start time of 7pm Eastern. Then, a few hours before, we postponed it to 7:30.

I got before 7 and had a few tweeps begging to begin. They were expecting something, but the “start” we had planned needed both of us. I handled it with twitter rules (”anything goes”) and posted a couple of ideas, links to hte blog post here where we wanted comments to be used as Twinterview for the book and answer questions.

@CoachDeb showed up and started posting about “getting started” while we figured out that twitter wasn’t responding near fast enough for her and I to go back and forth as fast as we do on chat. About then, I started getting questions about whether tweeps should post on twitter, the blog or both.. my answer “whatever you want”

I really thought it was dying down and posted instructions to read the feed using hashtags. That worked great except we soon discovered that the services for searching and compiling all follow a blacklist that has me banned (I follow too many people they say).

Once I figured this out, I stopped posting a lot of content and concentrated on replies. I couldn’t reply to as many as I would like, it would have totally been overkill for readers of my feed.

The messages went on for hours.. many times what we expected. Thanks again for all the great input.

Next time we do a TwitCast, we’ll be focusing on a more specific content, deciding in advance about the hashtag (or something else if the serivces don’t wise up how they are censoring users) and will try to give more advance notice.

All in all, a wonderful success. @AdamDesAutels was even more excited than usual in this video

We’ve talked about the expert status you get when you are referred to as the author of a book.

Authors that speak get higher fees (one client recently reported a 500% increase in his speaking fees since his book came out) and entrepreneurs tell me they get more lead of a higher quality when prospect read their book.

Now we are seeing an attorney go from successful practice to nationally known expert. Alexis Martin Neely, author of “Wear Clean Underwear” is being interviewed on radio and TV and dozens of blogs and podcasts.

Legal Marketing pro Dennis Kunkler calls the the “catagory of one” on his Grow My Law Firm blog

“..this book is an “ultimate business card.” Who would not want this woman representing their family? Hiring her has nothing to do with the firm she works at, who her associates are, where she went to school or what organizations she belongs to. Alexis Martin Neely has created a “category of one.” If she were in your marketplace competing in the “Family Law” arena, all she would need to do is promote her book or somehow get it into her prospective clients’ hands.”

Whether you are an attorney/professional looking for a great marketing example (or for Family Practice, a great gift for clients) or any parent who wants the best future for children, Check out “Wear Clean Underwear: A Fast, Fun, Friendly – and Essential – Guide to Legal Planning for Busy Parents”

I don’t usually go in for networking schemes where you get paid to tell friends to join with a pitch that they will get paid to tell friends.

I’m usually looking for a lot more substance.

But two things are different about RevolutionMoneyExchange.com

1. I remember getting paid by PayPal to open an account and that worked out well
2. Best selling author Ben Mack called and told me how he got traffic from this

So I suppose you know by know how I used social marketing tagging and Twitter.com to spread the word. Most of the readers of this post will get here from the networking sites I belong to.

I joined by clicking on the Green Button. In about two minutes I had my $25 credit.

Then I got the code and made this blog post. Why? Because telling you about my blog site is even more valuable to me. I love having a readers comment and tell others about the innovative online marketing we do for authors, and I hope that you will come back after you get your $25 bounty and share your experience.

When you place a comment below, I’ll get a note with your site’s URL and pay a visit. Building the relationship further and hopefully adding some value with my comments.

Together we grow, have more fun.. and this time get paid $25 each in the process

Ben Mack is a brilliant marketing strategist. His best selling book “Think Two Products Ahead” went straight to the top of the best seller list last year when we used a promotion similar to the Green Button. We didn’t have the budget of a bank to pay people to sign up. What we did was assemble thousands of dollars of info-products for readers who bought the book. This resulted in 28,427 new subsribers to Ben’s mailing list, thousands of books sold and many thousands of dollars in new income for Ben’s consulting practice.

These promotions are based on the Law of Reciprocity. In today’s marketing environment, we know that it could take hundreds of millions in advertising to reach the mass audience. People do not want to be interrupted. Instead, we structure the promotion to pay the reader for his attention.

Is there a catch with the $25 Green Button offer? You do have to have an account to put collect the money, and I suppose there is a chance that you’ll not find a way to spend it.

Just like toasters at banks and the sign up bonuses other have used. It’s simple math. If enough people sign up, the new service is valuable. People will send and receive money to each other and their business will prosper.

While you are signing up to collect your $25, think about the promotion and how you could use it to sell books, get more leads, new readers or increased business from your book. I look forward to reading your comment.