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Reinvent Yourself. Watch Author Peter Fogel on CBS TV

by Warren Whitlock, Book Marketing Strategist · View Comments

0741424010Author, friend and frequent promotion partner Peter Fogel was interviewed this week

Watch Peter Fogel here talking about his book If Not Now.. Then When

Important Lessons:

1) Once you are an author, you are the recognized expert

2) Your expert status is permanent. Peter’s book is 3 years old

3) You can reinvent yourself at any time… and look forward to it.

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  • Most of the world never writes a book.

    Most books aren't about your expertise

    So it's pretty rare that someone has a bunch of authors to choose from when asking for an expert.

    Odds really are in your favor if you stay active and connected
  • Correct, once you are published you are the expert. I never really understood this, but I still get queries every once and awhile about a topic I wrote on 5 years ago - I guess people still consider me the "expert" even though I don't.
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