Reinvent Yourself. Watch Author Peter Fogel on CBS TV
Author, friend and frequent promotion partner Peter Fogel was interviewed this week
Watch Peter Fogel here talking about his book If Not Now.. Then When
Important Lessons:
1) Once you are an author, you are the recognized expert
2) Your expert status is permanent. Peter’s book is 3 years old
3) You can reinvent yourself at any time… and look forward to it.
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Correct, once you are published you are the expert. I never really understood this, but I still get queries every once and awhile about a topic I wrote on 5 years ago – I guess people still consider me the “expert” even though I don’t.
Most of the world never writes a book.
Most books aren’t about your expertise
So it’s pretty rare that someone has a bunch of authors to choose from when asking for an expert.
Odds really are in your favor if you stay active and connected