Reinvent Yourself. Watch Author Peter Fogel on CBS TV

by Warren Whitlock, Book Marketing Strategist

0741424010 Author, friend and frequent promotion partner Peter Fogel was interviewed this week

Important Lessons:

1) Once you are an author, you are the recognized expert

2) Your expert status is permanent. Peter’s book is 3 years old

3) You can reinvent yourself at any time… and look forward to it.

http://www.bauuinstitute.com/Marketing/Marketing.html Book marketing newbie

Correct, once you are published you are the expert. I never really understood this, but I still get queries every once and awhile about a topic I wrote on 5 years ago – I guess people still consider me the “expert” even though I don’t.
http://www.bauuinstitute.com/Marketing/Marketing.html Book marketing newbie

Correct, once you are published you are the expert. I never really understood this, but I still get queries every once and awhile about a topic I wrote on 5 years ago – I guess people still consider me the “expert” even though I don’t.
http://WarrenWhitlock.com/ Warren Whitlock, Book Marketin

Most of the world never writes a book.

Most books aren’t about your expertise

So it’s pretty rare that someone has a bunch of authors to choose from when asking for an expert.

Odds really are in your favor if you stay active and connected
http://WarrenWhitlock.com Warren Whitlock, Book Marketing Strategist

Most of the world never writes a book.

Most books aren’t about your expertise

So it’s pretty rare that someone has a bunch of authors to choose from when asking for an expert.

Odds really are in your favor if you stay active and connected