Reinvent Yourself. Watch Author Peter Fogel on CBS TV

by Warren Whitlock, Book Marketing Strategist

0741424010Author, friend and frequent promotion partner Peter Fogel was interviewed this week

Watch Peter Fogel here talking about his book If Not Now.. Then When

Important Lessons:

1) Once you are an author, you are the recognized expert

2) Your expert status is permanent. Peter’s book is 3 years old

3) You can reinvent yourself at any time… and look forward to it.

  • http://www.bauuinstitute.com/Marketing/Marketing.html Book marketing newbie

    Correct, once you are published you are the expert. I never really understood this, but I still get queries every once and awhile about a topic I wrote on 5 years ago – I guess people still consider me the “expert” even though I don’t.

  • http://www.bauuinstitute.com/Marketing/Marketing.html Book marketing newbie

    Correct, once you are published you are the expert. I never really understood this, but I still get queries every once and awhile about a topic I wrote on 5 years ago – I guess people still consider me the “expert” even though I don’t.

  • http://WarrenWhitlock.com/ Warren Whitlock, Book Marketin

    Most of the world never writes a book.

    Most books aren’t about your expertise

    So it’s pretty rare that someone has a bunch of authors to choose from when asking for an expert.

    Odds really are in your favor if you stay active and connected

  • http://WarrenWhitlock.com Warren Whitlock, Book Marketing Strategist

    Most of the world never writes a book.

    Most books aren’t about your expertise

    So it’s pretty rare that someone has a bunch of authors to choose from when asking for an expert.

    Odds really are in your favor if you stay active and connected

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