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	<title>Comments on: Reinvent Yourself. Watch Author Peter Fogel on CBS TV</title>
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	<link>http://www.bestsellerauthors.com/blog/2008/07/18/reinvent-yourself-watch-author-peter-fogel-on-cbs-tv/</link>
	<description>Book Marketing Online Promotion Strategies for Authors</description>
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		<title>By: Warren Whitlock, Book Marketing Strategist</title>
		<link>http://www.bestsellerauthors.com/blog/2008/07/18/reinvent-yourself-watch-author-peter-fogel-on-cbs-tv/comment-page-1/#comment-427</link>
		<dc:creator>Warren Whitlock, Book Marketing Strategist</dc:creator>
		<pubDate>Wed, 23 Jul 2008 20:24:09 +0000</pubDate>
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		<description>Most of the world never writes a book.

Most books aren&#039;t about your expertise

So it&#039;s pretty rare that someone has a bunch of authors to choose from when asking for an expert.

Odds really are in your favor if you stay active and connected</description>
		<content:encoded><![CDATA[<p>Most of the world never writes a book.</p>
<p>Most books aren&#8217;t about your expertise</p>
<p>So it&#8217;s pretty rare that someone has a bunch of authors to choose from when asking for an expert.</p>
<p>Odds really are in your favor if you stay active and connected</p>
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		<title>By: Book marketing newbie</title>
		<link>http://www.bestsellerauthors.com/blog/2008/07/18/reinvent-yourself-watch-author-peter-fogel-on-cbs-tv/comment-page-1/#comment-420</link>
		<dc:creator>Book marketing newbie</dc:creator>
		<pubDate>Sun, 20 Jul 2008 12:44:25 +0000</pubDate>
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		<description>Correct, once you are published you are the expert. I never really understood this, but I still get queries every once and awhile about a topic I wrote on 5 years ago - I guess people still consider me the &quot;expert&quot; even though I don&#039;t.</description>
		<content:encoded><![CDATA[<p>Correct, once you are published you are the expert. I never really understood this, but I still get queries every once and awhile about a topic I wrote on 5 years ago &#8211; I guess people still consider me the &#8220;expert&#8221; even though I don&#8217;t.</p>
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