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Media Moves Faster to Promote Authors Who Know How To Connect Online

by Warren Whitlock, Book Marketing Strategist · View Comments

I just read Guy Kawasaki’s post:

How to Change the World: The Wall Street Journal Lesson

Great lesson for authors who want to get media coverage for their books.

You’ve probably taken a class, or listened to a teleseminar where you are told “how the media works”

Guy sets us straight, talks about how he learned something new.. and offers suggestions for reaching out to media today.

Before you hire a PR firm or agent to get you media coverage, make sure you use the online tools we’ve been talking about here. Post to your own blog, interact on other blogs and read the blogs of the media outlets you hope to connect with.

Then, make sure the professionals you hire know to do the same.

Have you received media coverage from your social media connections and blogging? Post a comment here and share your story.

Tagged as: blogs, book marketing, digital media, guy kawasaki

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Warren Whitlock, Book Marketin

The big lesson from using all the faster technology (the stuff you might call web 2.0 or social media) is that small things make a big difference.

Sometimes an short tweet on Twitter turns into a new client, often, the person I help later helps another and that person refers back someone that ends up help me with another client.

This stuff works!
Eva Abreu

Hi Warren,

In 2007, I saw a message on the Network Leaders forum over at Ryze asking for Ryze users who were interested in being interviewed by a BusinessWeek reporter. I made the connection and got a mention in the June/July BW SmallBiz issue in the Technology section(both print & online editions).

Although it wasn't through a blog posting, it was a good example of taking a deep breath and making that first attempt to contact someone in the media.

Interestingly enough, the title of the article was "Reach Out and Find Someone: How social networking sites can help you find advice, drum up business, and hire new employees"

Thanks to you and Guy for your advice and encouragement to just Go For It!