They sold the “O” in “Lost” .. boldly grow in the new frontier

Hi Warren:

Thanks for pointing this out and I look forward to hearing what you have to say about cross-promotional opportunities. I have a bit of a problem with ads being sold into clearly Editorial settings. I think that in this case, it appears this is a paid ad, but because JJ Abrams, the co-creator of LOST is the director of the Star Trek movie, it makes it more “cloudy” regarding whether it was paid for or not.

I generally think that it is better to put the words “Advertisement” over any editorial content that is paid for, or else all editorial content might be suspected as being paid for directly by someone. For example, how does anyone know if a box of cereal, laptop, or mp3 player was placed on a TV set for a fee unless there is a disclaimer? Should we just assume it was?

Google always has the words advertisement next to their text ads, for example, and magazines and newspapers clearly label what is paid editorial content by putting “special advertising supplement” or “sponsored content,” or some other wording.

Thanks again for the work you do.

All the best,
Andrew Darlow
—————————————————
Andrew Darlow
Editor, The Imaging Buffet
http://www.imagingbuffet.com
Author, 301 Inkjet Tips and Techniques:
An Essential Printing Resource for Photographers – http://www.inkjettips.com

Hi Warren:

Thanks for pointing this out and I look forward to hearing what you have to say about cross-promotional opportunities. I have a bit of a problem with ads being sold into clearly Editorial settings. I think that in this case, it appears this is a paid ad, but because JJ Abrams, the co-creator of LOST is the director of the Star Trek movie, it makes it more “cloudy” regarding whether it was paid for or not.

I generally think that it is better to put the words “Advertisement” over any editorial content that is paid for, or else all editorial content might be suspected as being paid for directly by someone. For example, how does anyone know if a box of cereal, laptop, or mp3 player was placed on a TV set for a fee unless there is a disclaimer? Should we just assume it was?

Google always has the words advertisement next to their text ads, for example, and magazines and newspapers clearly label what is paid editorial content by putting “special advertising supplement” or “sponsored content,” or some other wording.

Thanks again for the work you do.

All the best,
Andrew Darlow
—————————————————
Andrew Darlow
Editor, The Imaging Buffet
http://www.imagingbuffet.com
Author, 301 Inkjet Tips and Techniques:
An Essential Printing Resource for Photographers – http://www.inkjettips.com

[...] This post was Twitted by WarrenWhitlock – Real-url.org [...]

Hi Warren,
It was a pleasure meeting you at the Impact event in Orlando!
Ken
thenascarguy (sorta)

Hi Warren,
It was a pleasure meeting you at the Impact event in Orlando!
Ken
thenascarguy (sorta)

Warren,

BTW, I ordered UR book through Amazon – local Borders say “it’s on the way”.

Ken
thenascarguy

Warren,

BTW, I ordered UR book through Amazon – local Borders say “it’s on the way”.

Ken
thenascarguy

yeah i’ve ordered the book as well.

yeah i’ve ordered the book as well.

Wow I didn’t even notice that when I was watching it.

Wow I didn’t even notice that when I was watching it.

Hmmm, I would love to read the book! I’ll do a hike now to Amazon! :)

Hmmm, I would love to read the book! I’ll do a hike now to Amazon! :)

Wow..i’ve ordered your book as well.

Weight Loss Twins

Wow..i’ve ordered your book as well.

Weight Loss Twins