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	<title>Comments on: Is This the Worst Business Letter Ever?</title>
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	<link>http://www.bestsellerauthors.com/blog/2010/02/17/is-this-the-worst-business-letter-ever/</link>
	<description>Online Promotion Strategies for Authors</description>
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		<title>By: Warren Whitlock</title>
		<link>http://www.bestsellerauthors.com/blog/2010/02/17/is-this-the-worst-business-letter-ever/comment-page-1/#comment-1184</link>
		<dc:creator>Warren Whitlock</dc:creator>
		<pubDate>Sat, 06 Mar 2010 05:38:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.bestsellerauthors.com/blog/2010/02/17/is-this-the-worst-business-letter-ever/#comment-1184</guid>
		<description>Sometimes it&#039;s just a mistake :)</description>
		<content:encoded><![CDATA[<p>Sometimes it&#39;s just a mistake :)</p>
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		<title>By: Keith Shull</title>
		<link>http://www.bestsellerauthors.com/blog/2010/02/17/is-this-the-worst-business-letter-ever/comment-page-1/#comment-1183</link>
		<dc:creator>Keith Shull</dc:creator>
		<pubDate>Sat, 06 Mar 2010 01:48:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.bestsellerauthors.com/blog/2010/02/17/is-this-the-worst-business-letter-ever/#comment-1183</guid>
		<description>I got a similar &quot;vague&quot; business letter via LinkedIn just today. Here&#039;s a sample, with the original name of the company:&lt;br&gt;&lt;br&gt;&lt;br&gt;I came across you profile today and I thought that it might make sense, in this particular case, for us to briefly speak.&lt;br&gt;&lt;br&gt;I am the head of U.S. Green Building Partners. Among other things, we work with houses of worship to reduce operational expenses by 40-50% and increase church membership through Green Audits and Branding. In this challenging economy the need for differentiation is more important than ever. I’d like to discuss some of the work we’ve done recently and programs we might put in place to help members of your church. Our primary focus is on no/low cost Green measures. I have no idea if you have any needs in this area but I wanted to reach out to you regardless.&lt;br&gt;&lt;br&gt;Please feel free to contact me if you think there is any reason for us to have a brief discussion.&lt;br&gt;&lt;br&gt;&lt;br&gt;OK, I DON&#039;T think there&#039;s any reason for us to have a discussion (brief or otherwise). Mainly because I&#039;m not representing a church on my LinkedIn profile. I&#039;m the executive director of a small, independent Christian teaching &amp; training ministry - not a church. We work out of my home; we don&#039;t have a physical office space.  Nor am I involved with my church&#039;s facilities management or finances. &lt;br&gt;I especially like the comment &quot;I have no idea if you have any needs in this area.&quot; &lt;br&gt;PRICELESS</description>
		<content:encoded><![CDATA[<p>I got a similar &#8220;vague&#8221; business letter via LinkedIn just today. Here&#39;s a sample, with the original name of the company:</p>
<p>I came across you profile today and I thought that it might make sense, in this particular case, for us to briefly speak.</p>
<p>I am the head of U.S. Green Building Partners. Among other things, we work with houses of worship to reduce operational expenses by 40-50% and increase church membership through Green Audits and Branding. In this challenging economy the need for differentiation is more important than ever. I’d like to discuss some of the work we’ve done recently and programs we might put in place to help members of your church. Our primary focus is on no/low cost Green measures. I have no idea if you have any needs in this area but I wanted to reach out to you regardless.</p>
<p>Please feel free to contact me if you think there is any reason for us to have a brief discussion.</p>
<p>OK, I DON&#39;T think there&#39;s any reason for us to have a discussion (brief or otherwise). Mainly because I&#39;m not representing a church on my LinkedIn profile. I&#39;m the executive director of a small, independent Christian teaching &#038; training ministry &#8211; not a church. We work out of my home; we don&#39;t have a physical office space.  Nor am I involved with my church&#39;s facilities management or finances. <br />I especially like the comment &#8220;I have no idea if you have any needs in this area.&#8221; <br />PRICELESS</p>
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		<title>By: Warren Whitlock</title>
		<link>http://www.bestsellerauthors.com/blog/2010/02/17/is-this-the-worst-business-letter-ever/comment-page-1/#comment-1166</link>
		<dc:creator>Warren Whitlock</dc:creator>
		<pubDate>Fri, 26 Feb 2010 14:02:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.bestsellerauthors.com/blog/2010/02/17/is-this-the-worst-business-letter-ever/#comment-1166</guid>
		<description>Spam is way too overused. &lt;br&gt;&lt;br&gt;If I get something that I don&#039;t want, it&#039;s SPAM?  That would be most of my mail, anything on a bulletin board,  90% of the telephone calls and just now, and email from a friend who believed she had to dump her address book into the TO field because she heard the 28th amendment was going to pass if we all forwarded messages.&lt;br&gt;&lt;br&gt;No, SPAM is the repeated sending of the same message.. technically from the practice of CROSS POSTING in UseNet forums.&lt;br&gt;&lt;br&gt;I need companies to send me a commercial message from time to time, and I need to send people an invitation to engage myself.. let&#039;s not get carried away... other will take that as a call to ban everything :)&lt;br&gt;&lt;br&gt;Good persuasion does not look like persuasion. It&#039;s news, information, answers to questions, and ENGAGEMENT. It&#039;s the marketing of the future.. &lt;br&gt;&lt;br&gt;LISTEN and LOVE.. it&#039;s as simple as that.</description>
		<content:encoded><![CDATA[<p>Spam is way too overused. </p>
<p>If I get something that I don&#39;t want, it&#39;s SPAM?  That would be most of my mail, anything on a bulletin board,  90% of the telephone calls and just now, and email from a friend who believed she had to dump her address book into the TO field because she heard the 28th amendment was going to pass if we all forwarded messages.</p>
<p>No, SPAM is the repeated sending of the same message.. technically from the practice of CROSS POSTING in UseNet forums.</p>
<p>I need companies to send me a commercial message from time to time, and I need to send people an invitation to engage myself.. let&#39;s not get carried away&#8230; other will take that as a call to ban everything :)</p>
<p>Good persuasion does not look like persuasion. It&#39;s news, information, answers to questions, and ENGAGEMENT. It&#39;s the marketing of the future.. </p>
<p>LISTEN and LOVE.. it&#39;s as simple as that.</p>
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		<title>By: petersmagnusson</title>
		<link>http://www.bestsellerauthors.com/blog/2010/02/17/is-this-the-worst-business-letter-ever/comment-page-1/#comment-1163</link>
		<dc:creator>petersmagnusson</dc:creator>
		<pubDate>Wed, 24 Feb 2010 08:55:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.bestsellerauthors.com/blog/2010/02/17/is-this-the-worst-business-letter-ever/#comment-1163</guid>
		<description>But it&#039;s not a business letter.  It&#039;s a newer phenomenon, more like targeted spam.  And the reason this style is getting more common is, I suspect, because it works.  It&#039;s like free advertising: you throw a vague message to lots of recipients, and if anybody bites, then they&#039;re more likely interested.  It&#039;s just a cost efficient manner of lead generation (efficient from the perspective of the sender).</description>
		<content:encoded><![CDATA[<p>But it&#39;s not a business letter.  It&#39;s a newer phenomenon, more like targeted spam.  And the reason this style is getting more common is, I suspect, because it works.  It&#39;s like free advertising: you throw a vague message to lots of recipients, and if anybody bites, then they&#39;re more likely interested.  It&#39;s just a cost efficient manner of lead generation (efficient from the perspective of the sender).</p>
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		<title>By: Warren Whitlock</title>
		<link>http://www.bestsellerauthors.com/blog/2010/02/17/is-this-the-worst-business-letter-ever/comment-page-1/#comment-1159</link>
		<dc:creator>Warren Whitlock</dc:creator>
		<pubDate>Mon, 22 Feb 2010 03:59:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.bestsellerauthors.com/blog/2010/02/17/is-this-the-worst-business-letter-ever/#comment-1159</guid>
		<description>I&#039;ve always wondered what you do at Vague Inc.</description>
		<content:encoded><![CDATA[<p>I&#39;ve always wondered what you do at Vague Inc.</p>
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		<title>By: D Jeffries</title>
		<link>http://www.bestsellerauthors.com/blog/2010/02/17/is-this-the-worst-business-letter-ever/comment-page-1/#comment-1158</link>
		<dc:creator>D Jeffries</dc:creator>
		<pubDate>Sun, 21 Feb 2010 23:21:07 +0000</pubDate>
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		<description>I&#039;m sure you got the letter they intended to send to me. I am the contracting officer at Vague inc. Most  of the mail we receive is mis-spelled. Vogue and Vague are not &quot;that&quot; much alike.&lt;br&gt;&lt;br&gt; We do offer similar products, but trust me on this, Our Product is much higher quality. We sell ours by the pound or by the bucket. And you can get fries with that if you ask for the jumbo combo. &lt;br&gt;&lt;br&gt;Thank&#039;s for clearing up the confusion that has plagued us at Vague Inc over the years.</description>
		<content:encoded><![CDATA[<p>I&#39;m sure you got the letter they intended to send to me. I am the contracting officer at Vague inc. Most  of the mail we receive is mis-spelled. Vogue and Vague are not &#8220;that&#8221; much alike.</p>
<p> We do offer similar products, but trust me on this, Our Product is much higher quality. We sell ours by the pound or by the bucket. And you can get fries with that if you ask for the jumbo combo. </p>
<p>Thank&#39;s for clearing up the confusion that has plagued us at Vague Inc over the years.</p>
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		<title>By: uberVU - social comments</title>
		<link>http://www.bestsellerauthors.com/blog/2010/02/17/is-this-the-worst-business-letter-ever/comment-page-1/#comment-1152</link>
		<dc:creator>uberVU - social comments</dc:creator>
		<pubDate>Fri, 19 Feb 2010 09:43:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.bestsellerauthors.com/blog/2010/02/17/is-this-the-worst-business-letter-ever/#comment-1152</guid>
		<description>&lt;strong&gt;Social comments and analytics for this post...&lt;/strong&gt;

This post was mentioned on Twitter by WarrenWhitlock: @SigSeattle That letter was sort of like a long Auto DM.. http://bit.ly/cwLs2D...</description>
		<content:encoded><![CDATA[<p><strong>Social comments and analytics for this post&#8230;</strong></p>
<p>This post was mentioned on Twitter by WarrenWhitlock: @SigSeattle That letter was sort of like a long Auto DM.. <a href="http://bit.ly/cwLs2D..">http://bit.ly/cwLs2D..</a>.</p>
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		<title>By: Is This the Worst Business Letter Ever? &#124; Best Seller &#124; Drakz Business Online Service</title>
		<link>http://www.bestsellerauthors.com/blog/2010/02/17/is-this-the-worst-business-letter-ever/comment-page-1/#comment-1149</link>
		<dc:creator>Is This the Worst Business Letter Ever? &#124; Best Seller &#124; Drakz Business Online Service</dc:creator>
		<pubDate>Thu, 18 Feb 2010 10:43:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.bestsellerauthors.com/blog/2010/02/17/is-this-the-worst-business-letter-ever/#comment-1149</guid>
		<description>[...] posted here: Is This the Worst Business Letter Ever? &#124; Best Seller   Share and [...]</description>
		<content:encoded><![CDATA[<p>[...] posted here: Is This the Worst Business Letter Ever? | Best Seller   Share and [...]</p>
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