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From the monthly archives:

June 2010

The Entrepreneurship of Writing A Book

June 29, 2010

Both new businesses and new books often start with an idea that you just can’t shake.  I have spent a lot of time talking about how entrepreneurs should approach a new business and have found that there are a lot more parallels between starting a business and launching a new book than you might imagine.  [...]

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What Authors Can Learn From the World Cup

June 28, 2010

Guest post from Joanna Penn, from TheCreativePenn.com: You might not think soccer has much to do with writing, but authors can learn a lot from the World Cup about marketing, branding and creating multiple streams of income. The brand stands even though the players change over time. Each of the national teams in the World [...]

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Increase Your ROI at Seminars

June 16, 2010

I wrote about meeting other authors, speakers and attendees at seminars, and the system I use to do a preemptive love strike. Since then, authors have been sharing other ideas. Carrie Wilkerson, The Barefoot Executive showed us her notes from a seminar. Click on the photo here to see the full size and her description [...]

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Engage Readers Before They Buy

June 10, 2010

You want a best seller. That’s for sure. Selling a large number of books is great, but engaging the readers will build a long term relationship that will sell the next book, create leads for your other products and services and give you the basis for an army of friends who will spread your message. [...]

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