July 2010

How to Get the Media to Love You

In almost every field, there are people who are extremely good at getting publicity. The media loves them and they’re regularly on radio/TV shows and written-up in print publications. They not only know how to get a ton of free coverage, but also how to profit from the coverage in the form of increased sales, [...]

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The Future of Ad Online

Twitter, Linkedin and Zynga (makers of Farmville and MafiaWars) have business models that do not rely on advertising. Marketing and advertising in the future will not be interruptions.. we expect that users will be able to engage with useable content the want to view. So much opportunity here. Half a billion people on Facebook, 100 [...]

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What Famous Author Writes Like You?

Every time I see a site that will analyze my writing style, tell me how search engine friend I write or judge my vocabulary level, I get mixed emotions. A bit scared that I’ll be found out.. my skills put down by a machine that tells me I don’t measure up in some way. :) [...]

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Do You Dig the New Digg?

I’m playing with the Alpha version of the new Digg. It has some nifty buttons to allow a connection to Facebook friends and Twitter connects. Both have not worked for me, but hey, this is an Alpha version, right? The feel of this new site is much more like newer sites, which I hope allows [...]

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Talk TO Your Peeps — Never AT Them

Guest Post by Alan R. Bechtold The best way to create and publish anything worth sharing — whether you’re writing a book or yakking on the social networks — is to focus on your ideal audience. Someone you can relate to. Someone eager to hear what you have to share. In marketing, everything begins with [...]

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How To Get My Coaching FREE (one time)

I help authors sell books, build a business and take their messages to the world. We do that in two ways here.. a lot of free information on the web, and high paid clients. Unless I get a crazy idea to test new software and give away the paid consulting. I am trying out a [...]

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What Authors Can Learn From An Artist

Talking to thousands of authors, I’ve learned that a primary motivation is to share a message with the world. That is, if you could wave a magic wand, have every person on the planet get the message, the business, marketing, and even wealth would be your second wish. Most of us don’t have magic wands… [...]

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Comment Spammer of Future Author?

I was cleaning up a blog post comment list. The usual deletions, the off topic sales pitch and of course the one line messages that say “I don’t know if I agree” to pretend that they had read the post. Then I saw this: The comment was on a post about “Cheesy Joke Day” where [...]

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The Future of All Marketing and Promotion

We had a wonderful discussion last night with a marketer who really gets the philosophy that will make anyone a success in promoting your book online. You can listen to my interview with Trey Pennington on Social Media Radio During our conversation, Trey and I traced the roots of what we teach back to one [...]

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Twitter Is the New Search Engine Choice

Reading tweets and stories that @Biz reported that Twitter search is up 33% in a month (and it’s a month old data). So I started exploring related posts. SearchEngineLand does a great job of analyzing it (using the month older data) Twitter does 18 billion searches a month, working off the 600 million per day [...]

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