August 2010

Remember When Books Used Paper?

I’ve been commenting on the supposed “game changer” iPad device that getting so much press this year. My quip is that it’s not going to be that significant.. that we’ve been seeing dozens of reports of other devices to read book on, some replace laptops, others upgrade the Kindle, and a few we’ve reviewed will [...]

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Best Selling Authors Add Instant Value

My friend Michael Port has been posting fascinating videos like the one below. Here he talks to Bob Burg, best selling author of “Endless Referrals” and “The Go Giver” series about the similarities of these two authors books. Selling books is not a competition. With webcam technology, you can put two authors on the screen [...]

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Seth Godin Learns that Publishing is Dead

Authors need to have a tribe to read what they write. Publishers don’t build tribes, they print and distribute books.  This business model has served them well in the past when there were limits on ways authors could reach readers.  All authors and publishers would do well to study Tribes Seth announced his intentions on [...]

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Getting Attention Can Make People Hate You

The following rant is dedicated to my friend Jim Kukral. His new book ATTENION! This Book Will Make You Money will tell you the right way to get attention and you should order a copy right now from Amazon … (go ahead, I’ll wait)… NOW! Then post your full name in the comments below and [...]

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Freaking Out About Your Facebook Author Page?

Don’t worry about the big changes coming from Facebook next week. Watch this video and see how easy it is to change your Facebook Page. Every author needs a page for their book. You know that, right?

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How to Be a Super Competent Author

Laura Stack’s new book came out today and while she is already established as an author, she know the market and pulled out all the stops to have a fabulous launch day. My gift will be one of the many bonuses you find on Laura’s book site. She didn’t stop there. As we suggest, she [...]

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How To Be A Rich, Best Selling Author

I’m reading posts from New York Times Best selling author Ramit Sethi on his blog named after the book. Like many modern authors with a tech background, he’s naturally doing many of the techniques I teach. I could list them here (I have in other posts) but today, I think it’s best to say “Go [...]

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Author Pays Models to Read Her Book

I think this is a wonderful idea. Clubs pay people to stand in line. Restaurants invite diners in to fill the tables. I teach authors to stage a book signing. The publicity from these events is the goal, not book sales directly. What are you going to do to make your book stand out? From [...]

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