October 2010

Amazon Helps Your Promote Your Book On Your Authors Website

If you have a book in Kindle format on Amazon, you soon will be able to embed a sample chapter on any web site. Reader can browse and instantly purchase. Those who don’t buy the Kindle edition or want a hard copy will still be able to use the Kindle For the Web version to [...]

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Are You Marketing Your Book With A Full Deck?

Gust post by Stephen Shapiro Look at any group of people who effortlessly work well together. Odds are the individuals share a lot in common with each other. They might have similar backgrounds, expertise, interests, or personalities. This is natural. Contrary to conventional wisdom, opposites do not attract. We find it easier to work with [...]

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Publish Your Book As An Experience

Publishing is not just pages in a book. You know about ebooks, audio books and programs derived from books using video, multimedia and web technologies. Now let’s rethink the reading/viewing/consuming experience. There are new tools coming that will allow you to put your book into a platform that creates a rich interactive experience.. so reader [...]

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Marketing Your Book In Real Time

Best selling author David Meeman Scott’s new book will be out next week but as usual, he’s been marketing and promoting it for some time. Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now is already a best seller. Readers have been anticipating [...]

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“Pathways Out of Poverty” – How United Way of LA if Making a Difference

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When Should A Author Invest In Himself?

I just read an excellent article called The 10 Worst Business Ideas of All Time by Dave Logan. Most of the ideas were focus companies and used language that might turn off some authors. However, as we’ve said many times here, Your Book is a Business When I speak to authors, explaining how successful authors [...]

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Before You Pitch Your Book Ask How You Will Get ATTENTION

I stopped best selling author Jim Kukral in the hall at Blogworld Expo to get his ideas on how authors can build a business by getting attention. Jim’s book ATTENTION! This Book Will Make You Money is full of ideas that will help any author get attention for your message and sell more than a [...]

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Build Your Network Before Marketing Your Book

I was talking with a group of authors and speakers here in Vegas the other day and saw an opportunity to build my bank of networking reciprocity with two of the best connected friends I have. How? I gave them a ride to the airport… got mentioned in a video by Larry Benet of SANG [...]

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