BestSellerAuthors Book Marketing Blog

Archive for the ‘book marketing’ Category

As the author of Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online you would suspect that I use Twitter a lot.

But what about other authors? Do you need to be on Twitter?

Mashable, The Social Media Guide has talked about 100’s of authors using Twitter.. now list 70 Authors Active on Twitter (not just me :)

Expect announcements and demostrations next week at BEA (Book Expo America) of Espresso Book Machine
Imagine a POD (print on demand) press in every bookstore…

Silly cost accounting at work.
Publishers and commentators are arguing over pricing models as if they get to choose what will happen in the market.
I say.. let the market decide..
What say you?
How Much Should an E-Book Cost? – NYTimes.com

Publishers and authors say it is much more complicated than the cost of paper and shipping. The lower e-book price “is not sustainable,” said Mr. Baldacci, whose novels regularly rise to the top of hardcover best seller lists. If readers insist on cut-rate electronic books, he said, “unfortunately there won’t be anyone selling it anymore because you just can’t make any money.”

Publishers are caught between authors who want to be paid high advances and consumers who believe they should pay less for a digital edition, largely because the publishers save on printing and shipping costs. But publishers argue that those costs, which generally run about 12.5 percent of the average hardcover retail list price, do not entirely disappear with e-books. What’s more, the costs of writing, editing and marketing remain the same.

Technorati Tags: ny time, e-book retailing, publishing, book marketing

I just heard from Michael Port confirming that his new book The Think Big Manifesto: Think You Can’t Change Your Life (and the World)? Think Again is another New York Times Bestseller.

Warren, you seriously rock. You can’t begin to imagine the gratitude I have for your support. The reason The Think Big Manifesto is now a New York Times Bestseller is because of the work we do together. It’s an honor to work and play with you. Thank you so much.

How did we do it?

In a word: Collaboration.

While Michael and I are friends and will no doubt work together again, I’m done with asking you to buy right now.. but I’m not done learning from what Michael shows us in The Think Big Manifesto: Think You Can’t Change Your Life (and the World)? Think Again so the reason I’m recommending the book today is to share with you how this will

• Increase the size of your thought.. and therefore the OUTCOME of what you do
• Show you a model of how to market a book today
• Inspire you in your own collaborations

Everything Michael Port does online is professionally produced, graphically stunning and engaging. This is not the work of an author trying to get a web site up in his spare time. You can see how he has brought in professional all the way.

You can do this too.

You may not have the budget or resources of a Michael Port, but you do have a network.. we ALL do. Reach out to those you know, and don’t be afraid to make new connection with authors, publishers, marketers and trainers. I’ve discovered that EVERY AUTHOR.. no matter how big.. is excited to meet someone that has read their books. Imagine how you appreciated hearing from a reader.. and how much more FUN that is for an author who gets that experience thousands of times. You never get tired of it.

With rare exception, I’ve made a instant connection with big name authors by

1. Buying and reading their latest book
2. Going somewhere they are and thanking them. (It works with email and Twitter too.. just more fun in person).

All good collaborations and cross promotions begin this way. Someone reaches out to another to help them. Very few of the great authors I meet start off by begging for help with their book. The “help” can be small.. buying a new book you see being promoted, passing on a link to their web site, writing a review on Amazon or telling your list of readers about a book.

Once you do a favor.. without expecting anything in return, you unlock the Law of Reciprocation. Funny, the best way to build a network of people helping you is to NOT ask them to help you :)

If you haven’t got your copy of The Think Big Manifesto: Think You Can’t Change Your Life (and the World)? Think Again get it today.

This is a manifesto of collaboration. It is not about one person thinking big alone on the island of their dreams. It is about one person thinking big and showing others how to think big and so on and so on. In fact, inspiring others to think big is perhaps the single most important act of any one individual becoming a Big Thinker. Each newly-minted Big Thinker will necessarily bring more into the fold. To think big is to desire, above all else, to help others to think bigger about themselves and what they can do in the world; Thinking big is about coming together with other Big Thinkers to do big things in the world. It is about building a community of Big Thinkers.

Study Michael Port’s website to learn more about his books and other activities. You may find something more you want to study.. and you definitely will see a model for success in marketing and book promotion.

Then let’s all collaborate in something BIG

Technorati Tags: book marketing, michael port, nytimes, new york times bestseller, think big

April 30th, we are holding a FREE WORKSHOP FOR AUTHORS in Orlando.

To have more impact, Ken McArthur held a series of teleseminars with some of the speakers. You can listen to this one FREE here

Ken is the author of Impact: How to Get Noticed, Motivate Millions, and Make a Difference in a Noisy World

If you can make it to Orlando, be there. Ken’s event are wonderful for networking with those that can help your career. The event will likely be broadcast, but the real power of the network comes out during the breaks between the speakers where you meet the other attendees.

Follow @KenMcArthur on Twitter and look for the hashtag #IMPACT to follow the action

I just heard from Mitch Levy, of 42 Rules for Driving Success with Books

We helped Mitch launch his new book for authors, which shot up the Amazon best seller lists last week.

I want to thank you for your support and participation in our Amazon
launch this week. I’m very pleased to announce that the book is an
Amazon Best Selling Business Book! We couldn’t have done it without
you. In fact, an unsolicited comment on FaceBook from one customer was
“The bonuses are spectacular”

Last I checked, the bonuses were still available, but even when they are gone, author help from 42 expects in one book is a great value.
Technorati Tags: 42 rules, mitch levy, self publishing, online marketing

Jack Canfield is one of the most successful authors and speakers of all time.

He was featured in the movie “The Secret” and co-created the “Chicken Soup for the Soul” series which has sold over 115 million books.

In fact, at one point he had seven books on the New York Times Best Seller List simultaneously –a world record.

Want to hear how Jack became so successful and how you can use his strategies to get where you want to go as an author, speaker or entrepreneur?

If so, you’re invited to a free telephone seminar on Thursday, April 16th on which you’ll hear Jack interviewed by my friend Steve Harrison.

Whether your book or project is still in the idea stage or you’re already a pretty advanced marketer, you’ll come away with fresh insights you can use.

Click here now to register for Thursday’s call

Even if you’ve heard Jack before, you’ll come away with strategies you can use right away.  You’ll discover:

• Jack’s journey from inner city public school teacher to bestselling author and speaker.
• How he and co-creator Mark Victor Hansen kept going when “Chicken Soup” was rejected by 144 publishers.
• What to do if you find yourself reluctant to aggressively market your work.
• Jack’s advice if you need to make money within 30 to 60 days.
• The two mindsets you need to create a bestselling book.
• How to find someone to sponsor your book.
• The “bypass marketing” strategy that made “Chicken Soup” a big hit.
• How to systematically create word-of-mouth marketing for your book.
• Jack’s advice for getting started as a public speaker.
• What most people don’t understand about the Law of Attraction and how it helped him get on Oprah, hit the New York Times Best Seller List… and more!

Click here now to listen to reserve a FREE seat for Thursday’s call with Jack Canfield

We are doing a major push for one of my new author’s books today.. “Unlimited Business Financing” by Trent Lee and Chad Lee tell small businesses exactly what you need to do to get the business credit that will give you the funds you need to grow quickly.

As you might guess.. the reaction from our readers has been strong. People are very keen on getting this kind of information, and the BOOK PROMO site is full of other gifts for authors and businesses that wish to grow their income.

But when I heard about Susan Bagyura promoting a book today, I knew I couldn’t pass up sharing this with you.

Susan Bagyura brings her expertise from years in sales, marketing, and the corporate world to a new level. Her solid experience as an Executive Leadership Coach and LifeSuccess Consultant give this book a combination of information and guidance that can make a good, successful business person into a stellar success living an ab undant life. The Visionary Leader is a great first step to working with Susan and changing your business, your life, and the world around you for the better. You will learn to be a goal achiever, not just a goal setter; sharpen your leadership skills; develop better business relationships; enjoy more success than you thought you could achieve; and learn tips to open the door to a more abundant life.

But Here’s the Best Part…

I sent a note to Susan telling her about that we were mailing and had a promtiont today.

I was touched by this and decided to share this with you.. and encourage your to take just a moment now and look at Susan’s promo program at her web site.

Since March is SMALL PRESS MONTH, here are 31 ways you can market and promote your book during Small Press Month, one for each day March. Time to get started!

Read the rest of the article here

You have heard about online book promotion as the fastest way to get
the word out about your book. Done right, it’s how most new authors get
best seller books today.

But can you do it in one afternoon?

My
friend, the brilliant best seller Ben Mack, called today to tell me
about an author that is not known well online, has not set up a mega
promotion, but has a brilliant book

I’ve been hearing about Megan Hustad’s book How to Be Useful: A Beginner’s Guide to Not Hating Work.
The reviews have been excellent but there was no promotion planned this
week. Ben received a case of books for those going to his event in
Boise this week, and was raving about how he want to do something
special.

The experiment. Best Seller in an hour.  You will see how it works, and hear the process deconstructed as it happens .. details at the bottom of this post.

Ben
can be quite persuasive. He’s known for coming up with ideas that can
turn make millions for a company and is currently helping people
improve their lifes with a start up income of up to $1000/day for a
simple job replacement. We sold thousands of copies when his book came
out last year, as an instant best seller.

He invited me to a telemixer this evening at 9pm Eastern and said it was okay if you came along.

Nothing to buy.. his event this weekend is free, and so is the call
You are encouraged to buy the book.. or you may get one FREE
Plenty for author’s to learn. That alone is reason to join us

Ben
and I have ben using these ad hoc, spur of the moment events to show
how social media can inspire, motivate and change peoples lives. Last
month, I posted one video (I didn’t produce it, just cut and pasted the
code) and got 182,387 people to come to an unknown blog and watch it.

Then we did a promotion with Twitter and had 23,200 people tweeting during the New Years holiday.

Social media is the future of book promotion. As an author, you will want to study and model this type of event for your book.

When you buy How to Be Useful: A Beginner’s Guide to Not Hating Work,
be sure to tweet on Twitter, blog to your list and let people know..
this is the secret to getting involved with your readers and making the
kind of connections that allow you reach more readers, sell books and
build a profitable business as an author.

Join the call at (218)486-1300 Pin 870675 : 9PM EASTERN #espt