book marketing

Remember When Books Used Paper?

August 31, 2010

I’ve been commenting on the supposed “game changer” iPad device that getting so much press this year. My quip is that it’s not going to be that significant.. that we’ve been seeing dozens of reports of other devices to read book on, some replace laptops, others upgrade the Kindle, and a few we’ve reviewed will [...]

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Best Selling Authors Add Instant Value

August 30, 2010

My friend Michael Port has been posting fascinating videos like the one below. Here he talks to Bob Burg, best selling author of “Endless Referrals” and “The Go Giver” series about the similarities of these two authors books. Selling books is not a competition. With webcam technology, you can put two authors on the screen [...]

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Seth Godin Learns that Publishing is Dead

August 25, 2010

Authors need to have a tribe to read what they write. Publishers don’t build tribes, they print and distribute books. This business model has served them well in the past when there were limits on ways authors could reach readers. All authors and publishers would do well to study Tribes Seth announced his intentions on [...]

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Getting Attention Can Make People Hate You

August 12, 2010

The following rant is dedicated to my friend Jim Kukral. His new book ATTENION! This Book Will Make You Money will tell you the right way to get attention and you should order a copy right now from Amazon … (go ahead, I’ll wait)… NOW! Then post your full name in the comments below and [...]

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Author Pays Models to Read Her Book

August 4, 2010

I think this is a wonderful idea. Clubs pay people to stand in line. Restaurants invite diners in to fill the tables. I teach authors to stage a book signing. The publicity from these events is the goal, not book sales directly. What are you going to do to make your book stand out? From [...]

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How to Get the Media to Love You

July 31, 2010

In almost every field, there are people who are extremely good at getting publicity. The media loves them and they’re regularly on radio/TV shows and written-up in print publications. They not only know how to get a ton of free coverage, but also how to profit from the coverage in the form of increased sales, [...]

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Do You Dig the New Digg?

July 19, 2010

I’m playing with the Alpha version of the new Digg. It has some nifty buttons to allow a connection to Facebook friends and Twitter connects. Both have not worked for me, but hey, this is an Alpha version, right? The feel of this new site is much more like newer sites, which I hope allows [...]

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Talk TO Your Peeps — Never AT Them

July 15, 2010

Guest Post by Alan R. Bechtold The best way to create and publish anything worth sharing — whether you’re writing a book or yakking on the social networks — is to focus on your ideal audience. Someone you can relate to. Someone eager to hear what you have to share. In marketing, everything begins with [...]

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