BestSellerAuthors Book Marketing Blog

Archive for the ‘internet marketing’ Category

Whether you are writing, publishing, or promoting a book or e-book.. even if it’s just in the planning stages, there are many resources online to help you get started.

Get started now with our FREE course for authors teaches book marketing for anyone with an e-book or book.

Here’s another resource.. authors and publicists put up blogs, sharing their ideas on book marketing.

Jennifer Mattern, owner of JH Mattern Communication is one such blog:

All Book Marketing is a book marketing blog addressing book
publicity and promotion issues from getting media coverage for a new
book to overall author publicity and tactics for increasing book sales.

The blog is designed to be a marketing resource for authors of print
books (including self-published books) as well as e-books. All Book
Marketing will cover a variety of writing styles and genres, offering
book marketing tips for anything from nonfiction books to novels to
children’s books.

Take a look at her resource page for more book marketing ideas

The Internet Marketing event in Atlanta this week brought hundreds of marketing professionals together to discuss the best practices for marketing books and websites.

BestSellerAuthors.com is just one of the many web sites featured in the training where we used social media like Twitter.com and out Twitter radio show to talk to the experts.

Here’s Warren Whitlock’s goodbye from Atlanta.

The next Big Seminar will be in Las Vegas

big is over on 12seconds.tv

I want to show you a ZERO COST way to promote yourself and your book even before you write it.

Just watch what we do tonight

We are writing a book about TWITTER.COM the social media phenomenon… using all the strategies you will want to use to make your book a best seller.

Best of all, you can model these to promote your own book with little or no cost.

– Are you using Twitter? –

Twitter is a great way to stay connected to friends and family.. and to your readers!

My co-author Deb Micek and I have regular conversations with our readers and each other on Twitter.

Each message is UNDER 140 Characters. Once you get used to it, it’s a great way to communicate.

You don’t have to use Twitter to learn about the social media revolution in book marketing. You can read our BLOG at

http://TwitterHandbook.com

However, I do suggest that you activate your Twitter account (ZERO COST) now while you can still get your name.

When your readers look for you, they will find you instead of someone else using your name

– Tonight, or REAL SOON –

Join us live tonight if you can.

If not, be sure to sign up for news about the book so get the resources we will share to help you build your online reputation.

And make sure you follow me on Twitter

http://Twitter.com/bookWarren

I’ve been profiling the new deal and promotion of millionaire author Matt Back and recommending you give $1 to Habitats For Humanity while receiving access to all the materials of Matt’s $5500.00 course on Internet Lead Generation and Marketing.

Naturally, the question comes up.. Is this too good to be true?  Why would someone give away a course that was selling well?

Has Matt really lost his mind?

The offer page here has a 57 second video that explains Matt’s motivation. But is that all?

I think anyone can guess that a 30 year old entrepreneur likely has plans beyond this. Read his page, and you will see that he still has a monthly newsletter and other products. In fact, he throws in a monthly complimentary subscription, knowing that most people who get it will want to continue to receive the cutting edge marketing and promotion strategies he shares.

Successful authors know that any income from the first book or information product that you buy is only a small part of running a successful business based on your book. We know that people like free samples and pack as much powerful information as we can into those samples.. knowing that it’s an powerful introduction to who they are and what they do.

What about you?

Do you have a business model where know the real lifetime value of each new reader?

Calculating the average life time value of readers using this simple equation. Take the total sales from a group of readers, with your best estimate for the time they will keep purchasing if you take good care of them. Then divide that number by the number of books sold (or readers added to a subscription list).

When you know the lifetime value, you can do some very interesting promotions. You can likely afford to pay more than your competition for advertising, you can add bonuses with real value and increase customer service.. knowing that when you take better care of new readers, they will be even more likely to stick around and buy again.

Best of all, no matter how obvious this common sense advice sounds, MOST authors and businesses don’t know their lifetime value numbers. They are left to guess on what they should spend, get scared about marketing costs, and cut corners on customer service and become easy to beat.

I’ve watched Matt Bacak’s customer service over the years. I have seen him buy $50 steak dinners for 50 strangers at a conference (Hs sales at that conference were through the roof). I’ve been to his office and seen the elaborate fulfillment and customer service systems he’s set up. Last month, I joined 132 of Matt’s happy client for a bonus refreshers course. Sitting at dinner with them (Matt’s treat of course) I heard story after story of their successes.

I’d imagine that there are nay sayers who think that all marketers are trying to pull something, but I’d rather look at successful models and find role models that can help you build your own information empire around your book. Whenever I watch Matt use the same principles that I teach every day, I learn something new because he’s a master of implementing simple marketing strategies that can grow your business rapidly.

So please, go take a look at Matt’s promotion. Spend a buck and see all the details behind the curtain. If you decide you don’t totally love the newsletter, I can guarantee you that you can drop it and never spend another dime.

My bet is that you will see at least several ideas that will turn into profits.

My guess is that you will be like me.

What do you think? Take a look at the promoiton now and post a comment.

I’ve been telling you about Matt Bacak, the millionaire who build his business teaching the principles in his first book (which we made into a best seller).

Now Matt gone crazy.. I think he’s really flipped

Watch the video on this page to see what I mean

In my opinion, with all the content he added to the course, and with the popularity growing as more and more authors wanted to learn Matt’s system.. Matt should have raised his price to $7500 to get an author online.

Instead, he just announced that he’s giving it way!

Okay, technically, he’s not giving it away. You have to pay a dollar that he is giving to charity (Habitats for Humanity)

This can’t last for long. Matt giving away a $5500 course for $1. Grab it now while you can

Technorati Tags: wealth system, internet training, make money online, book marketing

Today I’d like to share the story of an author who leveraged the debut of his first book into new revenues of millions of dollars, with the formula you can use to model his success.

When I first met Matt Bacak, he was already known as The Powerful Promoter, working with up and coming speakers and authors to draw a crowd or boost their book sales.

Matt developed a formula that would works as a step by step system to generate all the leads a business needs. Over the next couple of years, he took on hundreds of clients, helped them set up his system, a turnkey package that an author or business can use to make sure they never have to chase down business again.

Imagine how you could grow if your prospective clients were contacting you.. asking to buy. It changes everything.

So when Matt told me he was sharing the system in a book, I knew we would have something people would want. We immediately made plans to launch The Ultimate Lead Generation Plan as a #1 best seller.

From December 29-31, 2005 we had millions of emails sent to opt in subscribers on hundreds of email mailing lists. The first day, we shot up to #1 at bn.com, the Barnes and Nobles online store. Thousands bought the book to read about Matt’s system. Thousands got excited by the 207 bonus gifts that were offered from people who purchase the book during that promotion.

When Barnes and Nobles stock was depleted, we switched to Amazon.com.. where the book went to the top as millions more emails were delivered.

A here’s the rest of the story..

You have seen the emails from our partners in these promotions. We regularly put together teams of authors, online entrepreneurs, newsletters and bloggers to launch a new book. The details vary, we add virtual book tours and media appearances and social media marketing to the mix, but the basic principle in a cross promotion is the same. We create buzz of all the partners, and grow together as we launch each best seller book to the market.

I want to tell you about two things that Matt did that resulted in massive success from this promotion:

First off, Matt understood that the book was not the income generating event for this promotion. In fact, donated the proceeds of book sales to Habitat for Humanity. We helped a good charity, and they were happy to let us promote using their name. This resulted in additional sales to readers who were interested in the work of Habitat for Humanity and attracted even more partners to the promotion.

But the biggest benefit to the Habitat connection was that it allowed us to remain focused on the real money making opportunity. The readers of the book were the best prospects for the course Matt taught and the systems his team put in place for authors and businesses. We knew that we would be investing in long term business growth for Matt’s business when he became a best seller.

The second key difference in the promotion for The Ultimate Lead Generation Plan was the tie in to Matt’s sales system.

Each book buyer was given a free consultation with one of Matt’s senior strategists. His whole team cleared their calenders and focused on spending time with any reader who accepted the invitation, providing many times the value of the book.

The results

New Prospects We had thousands register for a package of gifts, before the book hit #1

Book Sales Thousands each day of the promotion.. thousands more as word of the event traveled.

Recognition New partners and co-promoter started asking to work with Matt and promote his programs

Publicity Matt got additional coverage about the book and the donation to Habitat

Sales Revenues Sales tripled in the first month, and doubled again the next month.

When you have a system in place to allow readers who want more to connect and buy, you will see much more income from those clients than ou will ever make on sales of your book. In Matt’s case, we were able to compare the conversion process to other working lead generation systems.

There was a big difference in the quality of the new leads and business. Book buyers were 3-5 times more likely to buy the program and training connected to the book. Once they had made the commitment to Matt and his book, they were more likely to buy, and more likely to get results from the program.

Matt has gone on to author another book that creates leads for his business, and implemented his formula in other businesses with annual revenues in the millions.

I have worked with authors using the formula and our best seller promotions to launch successful businesses around their book, or generate new leads and increased revenues for their existing businesses.

Today, you can’t just call Matt and buy this system. He spends most of his time doing implementation of the formula in his other businesses. However, you can have my Book Marketing Strategy course fore free. Just tell me where you want it at my free book marketing course

If you are on my mailing list, or sign up today. I also have a gift from Matt that will blow you away… I’ve been working with him for the past couple of months behind the scenes, and want you to be the first to see this. As an author, you are a business owner, and this is going to be the easiest business decision you make this year.

Watch my blog from and announcement.. or to make sure you don’t miss out, sign up now for my free book marketing course and you will be on the priority announcement list.

Deb Gallardo is a writer learning online marketing.

I bet you will relate with some of the issues Deb talks of in an article on The Business of Writing – Making All the Pieces Fit:

For longer than I care to admit, even to myself, my quest to master
online marketing (OM) has been, and continues to be, not unlike
assembling a large and intricate jigsaw puzzle. I must learn how, (not
necessarily in this order) to

• market my fiction
• develop and sell information products of my own
• sell other people’s products as an affiliate
• develop and promote a blog
• tap into the promotional potential of the latest holy grail: Social Marketing
• design a website
• edit graphics
• write sales copy
• research markets and niches
• learn search engine optimization (SEO)
• decipher the arcane rituals and practices of pay-per-click (PPC) ads
• monetize my web pages with Adsense, Amazon, and the like

Deb Learns to network.

Though your specific issue may vary, Deb points out what I have seen as a common result from authors online networking:

From my networking, I’ve had more “Eureka!” moments in the past
month than in the past year. That’s why synergy is so important. The
whole is greater than the mere sum of its parts.

So get out there and network, make connections. You’ll need them, if
not now, in the near future. Build bridges, make friends, develop
partnerships. You and they will be stronger for it.

I found Deb through my own networking with writers and authors online through a friend on Twitter.

You are not in it alone. There are many many others working on the same issues as you. Get the help you need in writing your book, finding a publisher, selling books online and book marketing and promotion by joining the conversations already happening online.

Technorati Tags: skype, writing, collaboration, network, authors online

Your work is important.

You have a message to share, and the world needs to read you.

And there is only one YOU

Authors can get bogged down in the nitty gritty of running your small business (every book is a business)

Want some help?

Jeff Mills has a ZERO COST ebook “The Outsource Compendium”

He promises to show the secrets to leveraging other peoples skills and talents so you can focus on what really important

Here’s what you need to do now

1. Download you copy right now
2. Find a moment to read it (the hard part)
3. Watch your email for an announcement

Webinar Scheduled – Save the Date

Next Thursday, at 9:00pm Eastern (6 pm Pacific) Jeff will present a special webinar just for you.

I asked Jeff to tell AUTHORS how to use his system to attract readers, sell book and make your book a best seller.

Invites will be out early in the week.

For now, get your FREE Ebook to help authors outsource

Lest we forget how powerful it is to be the author of a book, or the creator of online content, here is a story about a hoax ad on Craig’s List.. and how a man lost nearly everything he owned because people believed the ad.

http://seattletimes.nwsource.com/html/localnews/2004302237_webhoax24m.html

What should you be posting about your book on the net?