media publicity

How to Get Your Book Reviewed in 2011

I gotta admit it. I still like getting a book from someone wanting a review. Especially if it’s from and author I’ve met, or a friend recommending a title. But today, I read most books on my Kindle, phone or computer or audio playback. As usual, my friend Robert Scoble is ahead of me. He [...]

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Video Opportunity in Los Angeles

Author 101 University is a must attend event for authors who are serious about making it in publishing. I’ve told Rick Frishman that the “101” title is misleading. This has become a networking event that we go back to again and again. The next one is March 3-6 in LA. I’ll be shooting video segments [...]

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Why Don’t They Care About MY Book?

No doubt you are anxious to share your message with everyone you meet and talk about your baby.  You have an emotional bond with your book, your topic and are excited to share it. Authors love their books. Readers aren’t like you. They have motivations and emotional triggers and their own goals. You and you [...]

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“What Are the Latest Social Media Tricks?”

Thousands of Online Marketers came to Las Vegas last week for PUBCON. An conference for webmasters, SEO (Search Engine Optimization), Social Media and Internet businesses. Many of the sessions were about Twitter and Social Media.. and how to make them work for business. In one session, “Latest Trends on Twitter,” I shared my thoughts about [...]

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“Pathways Out of Poverty” – How United Way of LA if Making a Difference

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Author Pays Models to Read Her Book

I think this is a wonderful idea. Clubs pay people to stand in line. Restaurants invite diners in to fill the tables. I teach authors to stage a book signing. The publicity from these events is the goal, not book sales directly. What are you going to do to make your book stand out? From [...]

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How to Get the Media to Love You

In almost every field, there are people who are extremely good at getting publicity. The media loves them and they’re regularly on radio/TV shows and written-up in print publications. They not only know how to get a ton of free coverage, but also how to profit from the coverage in the form of increased sales, [...]

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How To Get My Coaching FREE (one time)

I help authors sell books, build a business and take their messages to the world. We do that in two ways here.. a lot of free information on the web, and high paid clients. Unless I get a crazy idea to test new software and give away the paid consulting. I am trying out a [...]

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How Authors Make Money

The other day, we had Peter Winick on the Profitable Social Media radio show. Peter is the brains behind so huge best selling books, and specializes in strategies to sell lots of book and turn your content into a substantial income. Here’s a clip from the show where I Peter talks about what he does. [...]

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How To Write the Perfect Article

Guest Post by Dr. Daisy Sutherland I chose Dr. Sutherland from the authors visiting this blog as my Blog Reader of the Day. After visiting her web site, YouTube channel and Facebook page, I just had to share some of her writing with you. Now that I have your attention, I must confess that a [...]

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