From the category archives:

media publicity

The Magic Bullet For Getting Publicity

February 19, 2010

One question that comes up over and over in the hundreds of interviews I did last year.
“How can a author get known when nobody knows about them?”

I thought you might like to know the answer.. quite simply, it’s the one thing that successful best selling authors do that most others miss…
I use this story [...]

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Is This the Worst Business Letter Ever?

February 17, 2010

I know I’ve said it before.. calling a inane letter or email the worst ever.. so I won’t proclaim that here.
Then again, this one is certainly a candidate:
Hi, Warren.
GuiltyInc has been talking with your company intermittently about helping address your company’s vague requirements.  I am currently planning a trip to your area in March. Is [...]

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Journalists Are Looking for You Online

February 7, 2010

Poll Finds 89% Use Blogs, 65% Use Social Networking Sites, and 52% Use Microblogging Sites — but Reliability is a Major Concern
CHICAGO, IL, January 20, 2010 – A national survey conducted by Cision and Don Bates of The George Washington University’s Master’s Degree Program in Strategic Public Relations found that an overwhelming majority of reporters [...]

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An Author’s Voice Can Be Worth Millions in Promotion Value

January 27, 2010

I’m getting ready for a special class for authors called
“Best Book Marketing Strategies for 2010″

You can attend this Teleseminar Nation event FREE by calling in at 11:59AM Pacific Time (3:00PM Eastern) on 1/28
To Listen Live by Phone:
Phone # to Dial: 323-476-3672
Use Conf ID: 921346#
I suggest you head over to the Teleseminar Nation web site now… [...]

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Connect Your Book With Real World

October 14, 2009

One of the few areas growing in publishing is the Blogoshpere. While others are shutting down, worried that e-books or the economy will kill sales.. the bloggers I know are talking about bigger advances, best sellers and respect from media and publishers.
How to connect with Bloggers.
There are millions of blogs and bloggers. The vast majority [...]

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GUEST ARTICLE: Want to Get FREE Publicity for Your Books? Try Pitch Rate

September 12, 2009

As an author you are considered an expert in the field in which your book is written.  The press is always looking for experts to interview, especially during a timely news release. For example, my book on Social Networking for Authors recently drummed up some good press as someone interviewed me about the popularity of [...]

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GUEST ARTICLE: How to Make the Press Interested in You and Your Book

August 19, 2009

I can’t believe the number of authors I hear on the radio that get stumped by questions the host asks about their own book. Here is a tip that will not only make you sound better on the radio, but will make it easy on the press to want to pick you to interview as [...]

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They sold the “O” in “Lost” .. boldly grow in the new frontier

May 8, 2009

Want to buy a vowel?
Last week episode of “Lost” had a surprise in the opening credits.
A constellation of stars and the U.S.S Enterprise flying out of the letter “O”
Tonight, on my Social Media Radio Show, we will talk about cross promotion, causes and how YOU can get your own brand recognized online.
Paramount paid a fortune [...]

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Have You Thought About Doing a Radio Show?

April 8, 2009

Years ago, I worked for radio stations.
It was a career that took talent work, experience and luck.
It’s Different Now
It’s never been easier to host your own radio show.
Today, most of the best shows are on the Internet.
Often call PODCASTS because so many people listen to these episodes on their MP3 players such as the [...]

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My Partner’s Name Is Dr. Ben Mack

January 4, 2009

Every since we started our book on Profitable Propaganda, I’ve been referring to my partner as Dr. Ben Mack. 
Dr. Mack received accredidation from Success University but does not always use the prefix as his professional name… but I always refer to him as Dr. Ben Mack.
Here’s a clip from from Dr. Edward Bernays on [...]

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