I think this is a wonderful idea.
Clubs pay people to stand in line. Restaurants invite diners in to fill the tables. I teach authors to stage a book signing. The publicity from these events is the goal, not book sales directly.
What are you going to do to make your book stand out?
From ![gc-left-tab-on[1]](http://www.bestsellerauthors.com/blog/wp-content/uploads/2010/08/gclefttabon1.gif "gc-left-tab-on[1]"){kind=small}
Novelist Jennifer Belle decided to be proactively hands-on with the publicity for her latest release, The Seven Year Bitch, by hiring actresses to read from it in the subway and various NYC landmarks. Belle’s publicity strategy garnered the attention of The New York Times, The NY Post, Judith Regan‘s Sirius radio show, and several blogs.
Belle requested that respondents be ages 25-75 and possessed infectious laughs. More than 600 actresses applied for the job sending headshots, resumes, and cover letters with anecdotes about their "compelling laughs."
Some of those "laughs" were recorded and uploaded online with links provided for Belle’s viewing pleasure. A smart few professed a love for the author’s previous publications and were brought to the top of Belle’s list. The actresses were hired for an hourly salary of $8.
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I
n almost every field, there are people who are extremely good at getting publicity.
The media loves them and they’re regularly on radio/TV shows and written-up in print publications.
They not only know how to get a ton of free coverage, but also how to profit from the coverage in the form of increased sales, name recognition, speaking engagements and more.
To discover how these "publicity superstars" do it and how you too can use their strategies, join Steve Harrison this FREE WEBINAR
Here’s just some of what you’ll learn on Thursday:
- Advice from a former NBC producer who booked guests for the Today Show and Dateline NBC on how to become a regular guest on national TV and/or even get offered your own show (think Dr. Phil).
- How to brand yourself for the media in a way that celebrates your uniqueness while also separating you from all the other experts in your field.
- Three things Donald Trump does to speak in compelling sound bites.
- How Jennifer became a regularly-featured lifestyle expert on Fox News Channel and the Early Show as well as scoring coverage in hundreds of print media outlets including O the Oprah Magazine, Redbook, US Weekly, Success and Entrepreneur.
- Why most authors and experts fail to make the leap from just getting local publicity to scoring big-time national media coverage.
- Why your credentials don’t matter as much as you might think, but what DOES matter when the media is deciding whether or not to feature you.
- "The Book Plus Strategy" and how an unknown self-published author used it to become a regular on radio, making a six-figure income doing phone interviews.
- The hook that helped a nutritionist score so much media coverage it generated over $60 million in sales of his books and information products.
Click to register for this FREE WEBINAR
I’ve worked with Steve Harrison for years and can endorse the programs he recommends because I have seen the results.
You will see that Steve’s free training such as this seminar give you a ton of actionable information… regardless of whether you sign up for his paid programs. (Imagine how much more you get when you do though :)
Don’t miss out on this chance to learn some of Steve’s secrets
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I help authors sell books, build a business and take their messages to the world.
We do that in two ways here.. a lot of free information on the web, and high paid clients. Unless I get a crazy idea to test new software and give away the paid consulting.
I am trying out a new webinar system for my private coaching sessions. So you get this same ME, hopefully a great show, and the fun of watching me bumble through with new technology (OK.. you can get that anytime)
The only catch.. I’m just doing this ONCE.. it will NOT BE RECORDED (no evidence if I screw up) and it is on SHORT NOTICE.
Friday at Noon Eastern (9am Pacific) on July 16th (yes, that is tomorrow.. I did say SHORT NOTICE)
Grab a slot here –> Warren’s free coaching session
I’m going to share some new tests from what is working on FACEBOOK, how partners are getting 10x the publicity on the MEGA SUCCESS DAY promo for next week and other freebinarific advice. I may talk about Twitter if you twist my arm.
I will answer ANY question… show any secret site.
You can still ask your question in a comment, on Twitter or whatever.. but you won’t get the real live me with a mouse in my hand showing you exactly what YOU need to succeed unless you register here
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The other day, we had Peter Winick on the Profitable Social Media radio show.
Peter is the brains behind so huge best selling books, and specializes in strategies to sell lots of book and turn your content into a substantial income.
Here’s a clip from the show where I Peter talks about what he does. If you listen for a few minutes, you’ll also hear another guest, Pat Obryan, volunteer to have us talk about expanding his platform.
Peter and I want to help more authors and combined our talent to put on a series to you authors make a lot more money from your content, without a huge start up cost.
If you are an author looking to leverage your content into new revenue streams, I invite you to apply at http://PlatformRoadmap.com
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Guest Post by Dr. Daisy Sutherland
I chose Dr. Sutherland from the authors visiting this blog as my Blog Reader of the Day. After visiting her web site, YouTube channel and Facebook page, I just had to share some of her writing with you.
Now that I have your attention, I must confess that a PERFECT article does not exist, but I will share tips that will make your articles more enticing and enjoyable.
If the articles you are developing are meant for marketing of your business it is important that they are informative and of the highest quality. Remember the articles you produce will be a reflection of your business and service or product that you provide, so let’s keep the following tips in mind:
- Share your knowledge: Write about what you know, the article will flow nicely and will be easier to write. If you are writing on a topic you are unfamiliar with, be sure to research, and write the article when you are confident on the topic.
- Make an outline: When developing an article it is important to plan, and write an outline first. Doing this will ensure that your article flows nicely and will keep the reader enticed and motivated to continue reading. Nothing is more annoying than reading an article that is scattered without a flow that is necessary, it is not only confusing, but it will more than likely not get read and your goal is to have your articles read, right?
- Be informative: Many articles are meant to share information whether it is teaching, how-to or inspiration. When sharing information, share examples that the reader can associate with. This can be in the form of stories. Think back to the text books you read in school; sure they were informative, but they were also very BORING. Be witty in your articles and your readers will crave more.
- Avoid sales pitches: No one wants to read an article that has a sales pitch through out its content. If you must add a link, add it to the end or add a resource box or area. The resource area can include your name, title, as well as website information.
Writing a perfect article will not be difficult if you put some effort into it, and simply let it flow.
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Dr. Daisy Sutherland is the Founder/CEO of Dr. Mommy, LLC. Her passion for helping others succeed in life has turned into her mission. With her writing services, development /management of web-sites as well as marketing she is helping individuals discover the mastermind within themselves. Helping the online and offline business person succeed. For more information visit: http://drmommywrites.com |
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One question that comes up over and over in the hundreds of interviews I did last year.
“How can a author get known when nobody knows about them?”
I thought you might like to know the answer.. quite simply, it’s the one thing that successful best selling authors do that most others miss…
I use this story of my friend Mark Victor Hansen, co-creator of Chicken Soup for the Soul series.
Hold, on.. Did you see what I did there? … Mark has sold many millions of copies of his book series yet insists that I introduce him as “co-creator of the Chicken Soup for the Soul series”. Why? Because, believe it or not, there are many people who don’t know who he is.
Mark and partner Jack Canfield did many things to boost their book from “a cute pile of stories” to the record breaking success it is today. You could say that the one thing was persistence on multiple fronts.
And then there is that Magic Bullet I promised you…
You have to keep doing this one thing for as long as you want to sell a lot of books. I know it’s the key to separating yourself from all other authors and media competing for your reader’s attention.
Keep doing publicity interviews everyday… every single day
Don’t dismiss this with a “yeah, I know that and I try to…”
How Many Interviews Have You Done This Month?
Let’s get serious for just a moment. This is your career we’re talking about.
Do you have a daily habit of booking more interviews?
Mark and Jack do 5 interviews each and every day to promote a book… and they started this back when we didn’t have tens of thousands of online radio talk shows, teleseminars and millions of blogs looking (sometime begging) for content.
I asked Mark how he booked so many interviews. He explained that they paid retainers to multiple booking agencies and spent heavily to get started. He still retains a publicist today.
Howver, there now are some low cost and FREE resources that will get you started.
Just follow this plan.
How to Get a Ton of FREE Publicity.
I’ve taught this system to hundreds of authors. The ones who follow these simple steps get free publicity. It will take a little while to get results, but once you do this, you’ll be well on your way to continued publicity.
- Start with the mindset that you must do this. Only you can be you
- Sign up for Author Media Connection. A FREE resource will get you tons of leads
- Contact reporters as soon as you receive the daily email
- Follow up on email, phone, etc. No excuse that you are too busy.. This has to be done
- Ask for referrals from everyone in your network
Once you get started, you’ll want to add more resources and get some help to filter all the leads or book your schedule. If you have an assistant, you can speed up the process, however you can get started yourself. I’ve booked myself on hundreds of shows, speaking gigs and press just by following the steps above.
Don’t wait till your book is done, or till it comes out, or till you have more time… that will not happen.
Make a decision. You want the world to get your message, this is the magic bullet that will propel you to the reach more readers, boost your book to best seller status, and leverage your career success.
Author Media Connection is a FREE service from my friends Steve and Bill Harrison. They know author publicity and have the connections to accelerate everything you do.
The one thing you must to do use this magic bullet.. Click now and start getting more media leads.
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I know I’ve said it before.. calling a inane letter or email the worst ever.. so I won’t proclaim that here.
Then again, this one is certainly a candidate:
Hi, Warren.
GuiltyInc has been talking with your company intermittently about helping address your company’s vague requirements. I am currently planning a trip to your area in March. Is it possible for us to meet to talk about your vague strategy?
GuiltyInc is the largest vague firm headquartered in Silicon Valley, California. Since we are very familiar with your company’s products and technology, I think we might be able to contribute meaningfully to your vague program.
If you feel it would be better for me to talk with one of your colleagues, I would appreciate your letting me know the name of the appropriate person to contact and forwarding this email.
Thank you for your help and I look forward to your reply.
Sincerely,
GuiltyInc Rep
![letter_writing[1]](http://www.bestsellerauthors.com/blog/wp-content/uploads/2010/02/letter_writing1.jpg "letter_writing[1]")
I’ve changed the company name to GuiltyInc and their vague description of what they do to vague.. not to protect them, just to keep us from discussing that technology. But trust me when I tell you that there is no way that they know anything about my “products and technology” as I don’t have such things!
I imagine that you could look through your standard business letter books and find this letter as a template. The sender likely spent as little time putting in their company name as I did changing it to post here.
Don’t Be a Dull Salesperson When You Talk About Your Book
I’m a firm believer in sending cover letter, introductory emails and any other means of getting you and your book in front of prospects for publicity or sales. Just remember, we all get tons of spam, bad letter and inane requests. It take just a moment to be real and open a dialog with people.
Just use my marketing mantra .. listen and love
1) Find out something unique about your prospects. They have a web site or blog, read it first.
2) Comment to let them know you read up on them.
We all know that people approaching us have business interests and selling desires. We accept that if you have just a modicum of personality. If you can approach the media, book distributors, prospects yourself, do this and you’ll get better results. If you have someone helping you, teach this to them.
Whatever you do, don’t put this off because you think there is more important things to do. You are asking for a human being to allot some of their time to listen to you. They deserve this much attention.
Best of all, the return on investment here is immense. Spending a few extra seconds yourself, or paying your help to add real person al contact will pay off 100x
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CHICAGO, IL, January 20, 2010 – A national survey conducted by Cision and Don Bates of The George Washington University’s Master’s Degree Program in Strategic Public Relations found that an overwhelming majority of reporters and editors now depend on social media sources when researching their stories. Among the journalists surveyed, 89% said they turn to blogs for story research, 65% to social media sites such as Facebook and LinkedIn, and 52% to microblogging services such as Twitter. The survey also found that 61% use Wikipedia, the popular online encyclopedia.
While the results demonstrate the fast growth of social media as a well-used source of information for mainstream journalists, the survey also made it clear that reporters and editors are acutely aware of the need to verify information they get from social media. Eighty-four percent said social media sources were “slightly less” or “much less” reliable than traditional media, with 49% saying social media suffers from “lack of fact checking, verification and reporting standards.”
Are your social media profiles up to date?
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I’m getting ready for a special class for authors called
“Best Book Marketing Strategies for 2010″
You can attend this Teleseminar Nation event FREE by calling in at 11:59AM Pacific Time (3:00PM Eastern) on 1/28
To Listen Live by Phone:
Phone # to Dial: 323-476-3672
Use Conf ID: 921346#
I suggest you head over to the Teleseminar Nation web site now… at the site, you can scroll down to 1) Submit a question before or during the class or 2) Use the Web Player to listen online
While at Teleseminar Nation, be sure to sign up for an account (FREE) which will allow you:
- Updates about teleseminars, classes, radio show of interest
- Free promotion for your own teleseminar or radio show
- Directories of authors and businesses using teleseminar (great networking tool)
Using Teleseminars and Radio Shows to Promote Your Book
Teleseminars and Radio are wonderful tools to build momentum in your book marketing. There is little or no cost, you can reach anyone with a phone and it’s the easist way to establish a additional channel of communication with your readers.
We all like to hear a voice behind the words we read.. I have had dozens of experiences where I meet someone that I only knew through a teleseminar or radio appearance and it really breaks through to a new dimension when you have had this experience.
Have you used teleseminars to teach the material in your book? Leave a comment below and include links to any free playbacks you offer.
Do you have a Radio Show?
Every author should host their own radio show. There is no cost, and no commitment to length or number of shows.
We’ve seen authors get additional search engine rank and web site readers with just a single BlogTalkRadio show. Each show is submitted to directories, indexed by the search engines and can be found as a podcast on iTunes. Sign up takes just a few minutes.
You can see my show page at http://BlogTalkRadio.com/warren
Be sure to click “Add Friend” and make a connection so we can network and build audiences there.
Secret to Entertaining Author Radio Shows
Most authors can speak on their topic for hours, but it gets lonely speaking into a phone as the only voice (and not much fun for the listeners either).
The cure is easy… just add one or more guests.
You’ll find that it’s much easier to book a guest than to get booked as a guest (which is fairly easy anyway). When you are a show host, you add another creditial to your resume, and you will be amazed at the authors and experts that will set aside time to be on any radio show.
Find guests by browsing through your keywords at BlogTalkRadio, connecting with the other members of Teleseminar Nation or visiting the leading bloggers in your niche. You will find that most of them are open to reciprocating to use you are a guest blogger, show guest or joint venture partners once you have had them as a guest (NOTE: Don’t make reciprocity a demand.. do the favor or having someone as your guest.. waiting to ask until after they have had a pleasant experience on your show.
Need a Social Media, Twitter, or Book Marketing Expert?
I would love to say yes if I am not booked or on a plane… contact my staff at j@BestSellerAuthors.com for availability.Popular Posts:
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One of the few areas growing in publishing is the Blogoshpere. While others are shutting down, worried that e-books or the economy will kill sales.. the bloggers I know are talking about bigger advances, best sellers and respect from media and publishers.
How to connect with Bloggers.
There are millions of blogs and bloggers. The vast majority are splogs (blogs set up to spam) or static, underutilized locations with a few posts talking about themselves.
These are NOT the ones to talk to :)
Instead, meet the bloggers. They love to congregate. There is a blog meetup or seminar every week in some cities.
This is how Twitter Revolution got started. I wanted to connect with bloggers to promote books, found them online, at blogger conventions and on Twitter. I started using Twitter just to promote other’s books.
At a recent convention, I met Murry Newlands. He pulled out a camera and asked me about my book. You’ll see that I didn’t have one in hand.
Murray did not edit the interview.. put it up on YouTube and I just grabbed th code from them to embed here (a simple cut and paste).
Now I’ll add a link back to Murray to thank him and encourage him to talk about my book and this site.
Watch the video and see how easy this is:
http://www.murraynewlands.com/2009/10/warren-whitlock-an-interview/
As an author you are considered an expert in the field in which your book is written. The press is always looking for experts to interview, especially during a timely news release. For example, my book on Social Networking for Authors recently drummed up some good press as someone interviewed me about the popularity of Facebook. The press called me because they noticed I was an expert in the field of Social Networking. You can get the same exposure for free, by going to PitchRate.com.
Pitch Rate is a free service that connects journalists with subject experts for free media coverage.
Simply create an account at Pitch Rate and fill in your profile as completely as possible. Your profile is what members of the press read before they decide to contact you. This is your chance to show the world what you are an expert at and why you should be considered an expert.
You can set your account to receive daily emails from Pitch Rate to see who is looking for experts in your area. Requests can be easily sorted by category or keywords by visiting the “Search Requests” tab once you’ve signed in. Once you’ve found a request you’re interested in, simply make a pitch and all of your contact info contained in your profile will automatically be attached. At this point, it’s just a matter of playing the waiting game to see if someone is interested in you and your book.
One of the constant struggles I see with authors is the need to be continually marketing your book to be successful. A website like PitchRate.com is great for authors to be able to quickly set up an account and receive marketing opportunities for an extended period of time. With just a few minutes of work, an author can expose him or herself to potentially hundreds of press opportunities.
For more tips and tricks on how to sell a ton of books, go to Michael Volkin’s new website SellaTonofBooks.com and purchase his new book Social Networking for Authors-Untapped Possibilities for Wealth.
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I can’t believe the number of authors I hear on the radio that get stumped by questions the host asks about their own book. Here is a tip that will not only make you sound better on the radio, but will make it easy on the press to want to pick you to interview as opposed to the hundreds of other books all competing for air time.
Write about 12-15 questions you would like the radio show host to ask you while on the air. After the questions are written, copy them onto a separate document and write the answers to those questions. Now you have two documents, one with questions and one with questions and answers. The one with questions will go to the radio show host (or other press) and the one with the answers will be your copy to have on standby during the interview. On the document with questions, put in parenthesis after each question how long the answer will take. For example: How long did it take you to write the book (answer takes 1 minute 30 seconds). This will greatly help the radio show host know how long each answer should take and helps the producer know long the interview will last.
Picture 50 books on a producers table, 49 of them are just authors looking for an interview. The host will have to read the books, develop the questions and make a timeframe for the interview. The other one is yours, with a list of questions and an exact time frame of the interview length. You are doing the work for them and they are more than likely going to pick your book out of the bunch.
To get some radio interviews right now, go to www.BlogTalkRadio.com and contact some of the hosts with your new list of questions and watch your book sales take off.
For more tips and tricks on how to sell a ton of books, go to Michael Volkin’s new website SellaTonofBooks.com and purchase Social Networking for Authors-Untapped Possibilities for Wealth.
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Want to buy a vowel?
Last week episode of “Lost” had a surprise in the opening credits.
A constellation of stars and the U.S.S Enterprise flying out of the letter “O”
Tonight, on my Social Media Radio Show, we will talk about cross promotion, causes and how YOU can get your own brand recognized online.
Paramount paid a fortune to have “Star Trek” on this hit TV show.. my guests will share how you can get ZERO COST promotion in a huge movement that is coming soon.
Get your FREE Account on BlogTalkRadio so you can participate in the live chat
Technorati Tags: star trek, lost, ged999, good energy day, online marketing
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Years ago, I worked for radio stations.
It was a career that took talent work, experience and luck.
It’s Different Now
It’s never been easier to host your own radio show.
Today, most of the best shows are on the Internet.
Often call PODCASTS because so many people listen to these episodes on their MP3 players such as the Apple iPod
My friends, Paul Colligan and Alex Mandossian teach the best class on podcasts (radio shows)
My own show has resulted in me getting real results
- More book sales
- Connection with powerful guests
- Speaking Assignments
- Large Consulting Contracts
Best of all, I can FEEL the difference.. better, stronger RELATIONSHIPS with my audience and readers.
The fast and easy way to add a profitable show starts with a low cost course on podcasting secrets:
You can save $79 off the $99 call with this code==> PC916
Tell Paul and Alex that Warren says Hi. These guys are the best.
Technorati Tags: radio show host, podcasts, monetize booksPopular Posts:
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Dr. Mack received accredidation from Success University but does not always use the prefix as his professional name… but I always refer to him as Dr. Ben Mack.
Here’s a clip from from Dr. Edward Bernays on the David Letterman show that explain it clearly
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