BestSellerAuthors Book Marketing Blog

Archive for the ‘online promotion’ Category

As the author of Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online you would suspect that I use Twitter a lot.

But what about other authors? Do you need to be on Twitter?

Mashable, The Social Media Guide has talked about 100’s of authors using Twitter.. now list 70 Authors Active on Twitter (not just me :)

I just heard from Michael Port confirming that his new book The Think Big Manifesto: Think You Can’t Change Your Life (and the World)? Think Again is another New York Times Bestseller.

Warren, you seriously rock. You can’t begin to imagine the gratitude I have for your support. The reason The Think Big Manifesto is now a New York Times Bestseller is because of the work we do together. It’s an honor to work and play with you. Thank you so much.

How did we do it?

In a word: Collaboration.

While Michael and I are friends and will no doubt work together again, I’m done with asking you to buy right now.. but I’m not done learning from what Michael shows us in The Think Big Manifesto: Think You Can’t Change Your Life (and the World)? Think Again so the reason I’m recommending the book today is to share with you how this will

• Increase the size of your thought.. and therefore the OUTCOME of what you do
• Show you a model of how to market a book today
• Inspire you in your own collaborations

Everything Michael Port does online is professionally produced, graphically stunning and engaging. This is not the work of an author trying to get a web site up in his spare time. You can see how he has brought in professional all the way.

You can do this too.

You may not have the budget or resources of a Michael Port, but you do have a network.. we ALL do. Reach out to those you know, and don’t be afraid to make new connection with authors, publishers, marketers and trainers. I’ve discovered that EVERY AUTHOR.. no matter how big.. is excited to meet someone that has read their books. Imagine how you appreciated hearing from a reader.. and how much more FUN that is for an author who gets that experience thousands of times. You never get tired of it.

With rare exception, I’ve made a instant connection with big name authors by

1. Buying and reading their latest book
2. Going somewhere they are and thanking them. (It works with email and Twitter too.. just more fun in person).

All good collaborations and cross promotions begin this way. Someone reaches out to another to help them. Very few of the great authors I meet start off by begging for help with their book. The “help” can be small.. buying a new book you see being promoted, passing on a link to their web site, writing a review on Amazon or telling your list of readers about a book.

Once you do a favor.. without expecting anything in return, you unlock the Law of Reciprocation. Funny, the best way to build a network of people helping you is to NOT ask them to help you :)

If you haven’t got your copy of The Think Big Manifesto: Think You Can’t Change Your Life (and the World)? Think Again get it today.

This is a manifesto of collaboration. It is not about one person thinking big alone on the island of their dreams. It is about one person thinking big and showing others how to think big and so on and so on. In fact, inspiring others to think big is perhaps the single most important act of any one individual becoming a Big Thinker. Each newly-minted Big Thinker will necessarily bring more into the fold. To think big is to desire, above all else, to help others to think bigger about themselves and what they can do in the world; Thinking big is about coming together with other Big Thinkers to do big things in the world. It is about building a community of Big Thinkers.

Study Michael Port’s website to learn more about his books and other activities. You may find something more you want to study.. and you definitely will see a model for success in marketing and book promotion.

Then let’s all collaborate in something BIG

Technorati Tags: book marketing, michael port, nytimes, new york times bestseller, think big

Want to buy a vowel?

Last week episode of “Lost” had a surprise in the opening credits.

A constellation of stars and the U.S.S Enterprise flying out of the letter “O”

Tonight, on my Social Media Radio Show, we will talk about cross promotion, causes and how YOU can get your own brand recognized online.

Paramount paid a fortune to have “Star Trek” on this hit TV show.. my guests will share how you can get ZERO COST promotion in a huge movement that is coming soon.

Get your FREE Account on BlogTalkRadio so you can participate in the live chat

Technorati Tags: star trek, lost, ged999, good energy day, online marketing

April 30th, we are holding a FREE WORKSHOP FOR AUTHORS in Orlando.

To have more impact, Ken McArthur held a series of teleseminars with some of the speakers. You can listen to this one FREE here

Ken is the author of Impact: How to Get Noticed, Motivate Millions, and Make a Difference in a Noisy World

If you can make it to Orlando, be there. Ken’s event are wonderful for networking with those that can help your career. The event will likely be broadcast, but the real power of the network comes out during the breaks between the speakers where you meet the other attendees.

Follow @KenMcArthur on Twitter and look for the hashtag #IMPACT to follow the action

Years ago, I worked for radio stations.

It was a career that took talent work, experience and luck.

It’s Different Now

It’s never been easier to host your own radio show.

Today, most of the best shows are on the Internet.

Often call PODCASTS because so many people listen to these episodes on their MP3 players such as the Apple iPod

My friends, Paul Colligan and Alex Mandossian teach the best class on podcasts (radio shows)

My own show has resulted in me getting real results

• More book sales
• Connection with powerful guests
• Speaking Assignments
• Large Consulting Contracts

Best of all, I can FEEL the difference.. better, stronger RELATIONSHIPS with my audience and readers.

The fast and easy way to add a profitable show starts with a low cost course on podcasting secrets:

You can save $79 off the $99 call with this code==> PC916

Tell Paul and Alex that Warren says Hi. These guys are the best.

Technorati Tags: radio show host, podcasts, monetize books

Whether you are writing, publishing, or promoting a book or e-book.. even if it’s just in the planning stages, there are many resources online to help you get started.

Get started now with our FREE course for authors teaches book marketing for anyone with an e-book or book.

Here’s another resource.. authors and publicists put up blogs, sharing their ideas on book marketing.

Jennifer Mattern, owner of JH Mattern Communication is one such blog:

All Book Marketing is a book marketing blog addressing book
publicity and promotion issues from getting media coverage for a new
book to overall author publicity and tactics for increasing book sales.

The blog is designed to be a marketing resource for authors of print
books (including self-published books) as well as e-books. All Book
Marketing will cover a variety of writing styles and genres, offering
book marketing tips for anything from nonfiction books to novels to
children’s books.

Take a look at her resource page for more book marketing ideas

Amazon is talking about the Best Books of 2008 has an interesting list you may not have seen before.

The Best Cover Designs of 2008

Authors want to believe that the old adage “You can’t judge a book by it’s cover” means that they can overcome a lousy cover with great content inside.

Of course it’s true that the best writing, best advice, compelling story and secrets to a great life may be in a book with a mediocre cover… it’s also true that many books never get read because of the cover.

We teach authors that the cover, the distribution plan and above all, the marketing and promotion done by the author will largely determine whether anyone ever gets to read the material inside the book.

As an author, reader and publisher, I wish I could tell you different. I wish that worthy books, with important messages got out despite being ignored by the market. Sorry, that’s usually not the case.

Many great books never sell well, but the good news is that many authors, especially those with a sound book marketing strategy and online promotion system in place tell us that a book is the best thing that ever happened to them

Technorati Tags: amazon, book cover, cover design, selling books

Roger Parker asked me to speak to his private group of guerrilla marketers about book marketing and self promotion using social media.

I’ve been a fan of Jay Conrad Levinson and member of the Guerrilla Marketing Association, but I wondered about doing this as publicity. After all, there wasn’t a link I could share and promote the call to my mailing list or social media friends.

Roger is a friend, so of course I said yes and thought of it as a favor for someone that may connect me with resources later. Following the Law or Reciprocity I knew that I did not need to track this to immediate sales, I give where I can and know it wilil pay of in the long run.

I got more than I bargained for.

Roger did an excellent job on the interview and helped bring out some vital information for his group. Then he blogged about one tip I gave him about using Amazon in a new way. I linked back to that and tagged Roger’s site on social media.

I have been doing several interviews a day for my new book Twitter Revolution, so I’ve not been working the online promotion for book marketing as much. But today, I had a moment to search on my name (I recommend this for all authors in my free course at http://BookMarketingStrategy.com).

#1 is still my named site. #2 out of 30,000+ links was Roger Parker’s Blog

roger parker, twitter book, online marketing, blog interviews

The Internet Marketing event in Atlanta this week brought hundreds of marketing professionals together to discuss the best practices for marketing books and websites.

BestSellerAuthors.com is just one of the many web sites featured in the training where we used social media like Twitter.com and out Twitter radio show to talk to the experts.

Here’s Warren Whitlock’s goodbye from Atlanta.

The next Big Seminar will be in Las Vegas

big is over on 12seconds.tv

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