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	<title>Best Seller &#187; online promotion</title>
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	<description>Book Marketing Online Promotion Strategies for Authors</description>
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	<copyright>Copyright &#xA9; 2010 Best Seller </copyright>
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		<title>Best Seller &#187; online promotion</title>
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	<itunes:summary>Book Marketing and Publishing Tips for Authors</itunes:summary>
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		<title>Best Selling Authors Add Instant Value</title>
		<link>http://www.bestsellerauthors.com/blog/2010/08/30/best-selling-authors-add-instant-value/</link>
		<comments>http://www.bestsellerauthors.com/blog/2010/08/30/best-selling-authors-add-instant-value/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 04:37:51 +0000</pubDate>
		<dc:creator>warrenwhitlock</dc:creator>
				<category><![CDATA[best seller books]]></category>
		<category><![CDATA[book marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[online promotion]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[bob burg]]></category>
		<category><![CDATA[go give sells more]]></category>
		<category><![CDATA[michael port]]></category>

		<guid isPermaLink="false">http://www.bestsellerauthors.com/blog/2010/08/30/best-selling-authors-add-instant-value/</guid>
		<description><![CDATA[My friend Michael Port has been posting fascinating videos like the one below. Here he talks to Bob Burg, best selling author of “Endless Referrals” and “The Go Giver” series about the similarities of these two authors books. Selling books is not a competition. With webcam technology, you can put two authors on the screen [...]]]></description>
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<p>My friend Michael Port has been posting fascinating videos like the one below.</p>
<p>Here he talks to Bob Burg, best selling author of “Endless Referrals” and “The Go Giver” series about the similarities of these two authors books.</p>
<p>Selling books is not a competition. With webcam technology, you can put two authors on the screen and explain concepts from each others work with very little cost in time and effort.</p>
<p>If you’re not getting enough interview requests for you book, maybe it’s time you learned one of these systems and started asking other authors. I know dozens of authors, big name best sellers and up and coming smart experts who are anxious to share.</p>
<p>Got a video or radio interview program? Let me know. I’d like to feature best author interviews on this blog, especially topics that will help other authors. And by the way.. I’m available for interviews too :)</p>
<p><iframe height="300" src="http://player.vimeo.com/video/14560002" frameborder="0" width="400"></iframe></p>
<p><a href="http://vimeo.com/14560002">Michael Port and Bob Burg on Relationship Building, Book Shrinking, and More&#8230;</a> from <a href="http://vimeo.com/michaelport">Michael Port</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p><strong>Popular Posts:</strong>
<ul class="popular-posts">
<p><a href="http://www.bestsellerauthors.com/blog/2010/03/20/13-mistakes-authors-make-on-their-blogs/" rel="bookmark" title="20 Mar 10">13 Mistakes Authors Make on Their Blogs</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/04/10/best-new-ideas-for-author-facebook-pages/" rel="bookmark" title="10 Apr 10">Best New Ideas for Author Facebook Pages</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/02/16/the-science-of-social-media-marketing/" rel="bookmark" title="16 Feb 10">The Science of Social Media Marketing</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/05/18/how-authors-make-money/" rel="bookmark" title="18 May 10">How Authors Make Money</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/05/21/will-linkedin-help-authors-sell-books/" rel="bookmark" title="21 May 10">Will LinkedIn Help Authors Sell Books?</a></p>
</ul>
<p><!-- popular Posts took 12.227 ms --></p>
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		<item>
		<title>How To Be A Rich, Best Selling Author</title>
		<link>http://www.bestsellerauthors.com/blog/2010/08/09/how-to-be-a-rich-best-selling-author/</link>
		<comments>http://www.bestsellerauthors.com/blog/2010/08/09/how-to-be-a-rich-best-selling-author/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 16:24:27 +0000</pubDate>
		<dc:creator>warrenwhitlock</dc:creator>
				<category><![CDATA[best seller books]]></category>
		<category><![CDATA[online promotion]]></category>
		<category><![CDATA[sell books]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[best selling author]]></category>
		<category><![CDATA[i will teach you to be rich]]></category>
		<category><![CDATA[nytimes bestseller]]></category>
		<category><![CDATA[ramit sethi]]></category>
		<category><![CDATA[rich author]]></category>

		<guid isPermaLink="false">http://www.bestsellerauthors.com/blog/2010/08/09/how-to-be-a-rich-best-selling-author/</guid>
		<description><![CDATA[I’m reading posts from New York Times Best selling author Ramit Sethi on his blog named after the book. Like many modern authors with a tech background, he’s naturally doing many of the techniques I teach. I could list them here (I have in other posts) but today, I think it’s best to say “Go [...]]]></description>
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<p><a href="http://www.iwillteachyoutoberich.com" target="_blank"><img src="http://www.iwillteachyoutoberich.com/wp-content/themes/thesis_17/custom/images/book_sidebar.png" width="122" height="184" /></a>
</p>
<p>I’m reading posts from New York Times Best selling author <a href="http://Twitter.com/ramit" target="_blank">Ramit Sethi</a> on his <a href="http://www.iwillteachyoutoberich.com" target="_blank">blog named after the book.<img style="border-bottom: 0px; border-left: 0px; display: inline; margin-left: 0px; border-top: 0px; margin-right: 0px; border-right: 0px" title="image" border="0" alt="image" align="right" src="http://www.bestsellerauthors.com/blog/wp-content/uploads/2010/08/image.png" width="231" height="71" /> </a></p>
<p>Like many modern authors with a tech background, he’s naturally doing many of the techniques I teach.</p>
<p>I could list them here (I have in other posts) but today, I think it’s best to say “Go watch this guy, model what he does and BE RICH”</p>
<p><strong>Popular Posts:</strong>
<ul class="popular-posts">
<p><a href="http://www.bestsellerauthors.com/blog/2010/03/20/13-mistakes-authors-make-on-their-blogs/" rel="bookmark" title="20 Mar 10">13 Mistakes Authors Make on Their Blogs</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/04/10/best-new-ideas-for-author-facebook-pages/" rel="bookmark" title="10 Apr 10">Best New Ideas for Author Facebook Pages</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/02/16/the-science-of-social-media-marketing/" rel="bookmark" title="16 Feb 10">The Science of Social Media Marketing</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/05/18/how-authors-make-money/" rel="bookmark" title="18 May 10">How Authors Make Money</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/05/21/will-linkedin-help-authors-sell-books/" rel="bookmark" title="21 May 10">Will LinkedIn Help Authors Sell Books?</a></p>
</ul>
<p><!-- popular Posts took 7.477 ms --></p>
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		<item>
		<title>How To Get My Coaching FREE (one time)</title>
		<link>http://www.bestsellerauthors.com/blog/2010/07/15/how-to-get-my-coaching-free-one-time/</link>
		<comments>http://www.bestsellerauthors.com/blog/2010/07/15/how-to-get-my-coaching-free-one-time/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 22:27:12 +0000</pubDate>
		<dc:creator>warrenwhitlock</dc:creator>
				<category><![CDATA[amazon]]></category>
		<category><![CDATA[best seller books]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[book marketing]]></category>
		<category><![CDATA[e-book]]></category>
		<category><![CDATA[facebook for authors]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[internet training]]></category>
		<category><![CDATA[make money online]]></category>
		<category><![CDATA[media publicity]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[online promotion]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[sell books]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[write a book]]></category>
		<category><![CDATA[free marketing training]]></category>
		<category><![CDATA[mega success]]></category>
		<category><![CDATA[prosperity]]></category>
		<category><![CDATA[warren whitlock]]></category>

		<guid isPermaLink="false">http://www.bestsellerauthors.com/blog/2010/07/15/how-to-get-my-coaching-free-one-time/</guid>
		<description><![CDATA[I help authors sell books, build a business and take their messages to the world. We do that in two ways here.. a lot of free information on the web, and high paid clients. Unless I get a crazy idea to test new software and give away the paid consulting. I am trying out a [...]]]></description>
			<content:encoded><![CDATA[<p></p><div class="tweetmeme_button" style="float: right; margin-left: 10px;">
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<p>I help authors sell books, build a business and take their messages to the world. </p>
<p>We do that in two ways here.. a lot of free information on the web, and high paid clients. Unless I get a crazy idea to test new software and give away the paid consulting.</p>
<p><a href="http://www.freebinar.com/AccountManager/RegEv.aspx?PIID=EA52DA8183" target="_blank"><img style="display: block; float: none; margin-left: auto; margin-right: auto" src="http://www.freebinar.com/AccountManager/App_Themes/Freebinar/logo_freebinar.PNG" longdesc="/Freebinar/" /></a></p>
<p>I am trying out a new webinar system for my private coaching sessions. So you get this same ME, hopefully a great show, and the fun of watching me bumble through with new technology (OK.. you can get that anytime) </p>
<p>The only catch.. I&#8217;m just doing this ONCE.. it will NOT BE RECORDED (no evidence if I screw up) and it is on SHORT NOTICE. </p>
<p>Friday at Noon Eastern (9am Pacific) on July 16th (yes, that is tomorrow.. I did say SHORT NOTICE) </p>
<p>Grab a slot here –&gt; <a href="http://www.freebinar.com/AccountManager/RegEv.aspx?PIID=EA52DA8183" target="_blank">Warren’s free coaching session</a></p>
<p>I&#8217;m going to share some new tests from what is working on FACEBOOK, how partners are getting 10x the publicity on the <a href="http://megasuccessday.com" target="_blank">MEGA SUCCESS DAY</a> promo for next week and other freebinarific advice. I may talk about Twitter if you twist my arm. </p>
<p>I will answer ANY question&#8230; show any secret site. </p>
<p>You can still ask your question in a comment, on Twitter or whatever.. but you won’t get the real live me with a mouse in my hand showing you exactly what YOU need to succeed unless you <a href="http://www.freebinar.com/AccountManager/RegEv.aspx?PIID=EA52DA8183" target="_blank">register here</a></p>
<p><strong>Popular Posts:</strong>
<ul class="popular-posts">
<p><a href="http://www.bestsellerauthors.com/blog/2010/03/20/13-mistakes-authors-make-on-their-blogs/" rel="bookmark" title="20 Mar 10">13 Mistakes Authors Make on Their Blogs</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/02/15/the-top-3-numbers-to-use-in-your-headlines/" rel="bookmark" title="15 Feb 10">The Top 3 Numbers To Use In Your Headlines</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/04/10/best-new-ideas-for-author-facebook-pages/" rel="bookmark" title="10 Apr 10">Best New Ideas for Author Facebook Pages</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/02/16/the-science-of-social-media-marketing/" rel="bookmark" title="16 Feb 10">The Science of Social Media Marketing</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/05/18/how-authors-make-money/" rel="bookmark" title="18 May 10">How Authors Make Money</a></p>
</ul>
<p><!-- popular Posts took 17.057 ms --></p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Do You Want MEGA Success?</title>
		<link>http://www.bestsellerauthors.com/blog/2010/07/09/do-you-want-mega-success/</link>
		<comments>http://www.bestsellerauthors.com/blog/2010/07/09/do-you-want-mega-success/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 14:09:04 +0000</pubDate>
		<dc:creator>warrenwhitlock</dc:creator>
				<category><![CDATA[best seller books]]></category>
		<category><![CDATA[book marketing]]></category>
		<category><![CDATA[online promotion]]></category>
		<category><![CDATA[sell books]]></category>
		<category><![CDATA[amazon best seller]]></category>
		<category><![CDATA[barbara hofmeister]]></category>
		<category><![CDATA[mega success day]]></category>

		<guid isPermaLink="false">http://www.bestsellerauthors.com/blog/2010/07/09/do-you-want-mega-success/</guid>
		<description><![CDATA[On July 21st, millions of readers will get an email about a book that can change their life forever. We&#8217;ll ask them to order a copy from Amazon.com.. and maybe send another as a gift to a friend. Ordering a book is easy, inexpensive and can bring a tremendous value on its own, but we [...]]]></description>
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<p><a href="http://www.bestsellerauthors.com/blog/wp-content/uploads/2010/07/image_thumb14.png"><img style="border-right-width: 0px; margin: 0px 5px 0px 0px; display: inline; border-top-width: 0px; border-bottom-width: 0px; border-left-width: 0px" title="image_thumb1[4]" border="0" alt="image_thumb1[4]" align="left" src="http://www.bestsellerauthors.com/blog/wp-content/uploads/2010/07/image_thumb14_thumb.png" width="140" height="209" /></a> </p>
<p>On July 21st, millions of readers will get an email about a book that can change their life forever.</p>
<p>We&#8217;ll ask them to order a copy from Amazon.com.. and maybe send another as a gift to a friend. </p>
<p>Ordering a book is easy, inexpensive and can bring a tremendous value on its own, but we know how busy people get.. so we want to make sure they have a reason to buy the book on this day and have assembled more life changing audio downloads, eBooks, courses and SUCCESS information we can from dozens of partners who have their own great content.</p>
<p>The result will be a best seller rank, allow author <a href="http://BarabarHofmeister.com" target="_blank">Barbara Hofmeister</a> to publicize here work at a new level.. and thousands will get the opportunity to connect with new ideas from Barbara and our many partners.</p>
<p>The book is called <a href="http://www.amazon.com/not-choice-YOURS-Barbara-Hofmeister/dp/3941164023/ref=sr_1_1?ie=UTF8&amp;s=books&amp;tag=httpmarketinc-20&amp;qid=1278526371&amp;sr=8-1"><strong><em>To Be or Not To Be &#8211; The Choice is YOURS! </em></strong></a><strong><em>..</em></strong> More than a motivational book, it can be an action plan that will help you roadmap your life.</p>
<p>Mark your calendar for July 21st. It&#8217;s MEGA SUCCESS DAY.. better yet. Go to the <a href="http://www.facebook.com/pages/manage/?act=20128732#!/pages/MegaSuccessDay/135909236438191" target="_blank">MegaSuccessDay Facebook Page</a> now and click the LIKE button to see more exclusive content there.</p>
<p><strong>Popular Posts:</strong>
<ul class="popular-posts">
<p><a href="http://www.bestsellerauthors.com/blog/2010/03/20/13-mistakes-authors-make-on-their-blogs/" rel="bookmark" title="20 Mar 10">13 Mistakes Authors Make on Their Blogs</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/04/10/best-new-ideas-for-author-facebook-pages/" rel="bookmark" title="10 Apr 10">Best New Ideas for Author Facebook Pages</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/02/16/the-science-of-social-media-marketing/" rel="bookmark" title="16 Feb 10">The Science of Social Media Marketing</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/05/18/how-authors-make-money/" rel="bookmark" title="18 May 10">How Authors Make Money</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/05/21/will-linkedin-help-authors-sell-books/" rel="bookmark" title="21 May 10">Will LinkedIn Help Authors Sell Books?</a></p>
</ul>
<p><!-- popular Posts took 12.219 ms --></p>
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		<title>Where &#8216;Six Degrees&#8217; is Wrong</title>
		<link>http://www.bestsellerauthors.com/blog/2010/07/05/where-six-degrees-is-wrong/</link>
		<comments>http://www.bestsellerauthors.com/blog/2010/07/05/where-six-degrees-is-wrong/#comments</comments>
		<pubDate>Mon, 05 Jul 2010 16:25:23 +0000</pubDate>
		<dc:creator>warrenwhitlock</dc:creator>
				<category><![CDATA[online promotion]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[kevin bacon]]></category>
		<category><![CDATA[ny times]]></category>
		<category><![CDATA[six degrees]]></category>
		<category><![CDATA[sysomo]]></category>
		<category><![CDATA[twitter networks]]></category>

		<guid isPermaLink="false">http://www.bestsellerauthors.com/blog/2010/07/05/where-six-degrees-is-wrong/</guid>
		<description><![CDATA[It’s fun to play the Kevin Bacon game and explore the connections between movie stars. The game is based on the idea that you can reach any person on Earth through six other people. Studies and experiments in connectivity and networks are good ways to build the case that the more connected we are, the [...]]]></description>
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			</a>
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<p><img style="margin: 0px 10px 0px 0px; display: inline" border="1" align="left" src="http://www.judiciaryreport.com/images/Kevin-Bacon-1-1-09.jpg" width="175" height="233" />It’s fun to play the Kevin Bacon game and explore the connections between movie stars. </p>
<p>The game is based on the idea that you can reach any person on Earth through six other people. Studies and experiments in connectivity and networks are good ways to build the case that the more connected we are, the happier we will be, the more we’ll get done and the world will be a better place.</p>
<p>That’s the good part.</p>
<p>Sunday’s <strong><em>New York Times</em></strong> carried a piece with the headline “Twitter, a Close Knit Network” .. reporting on a study done by <a href="http://www.sysomos.com/insidetwitter/sixdegrees/">Sysomo</a> (read the study to get the real facts. </p>
<p>Problem is, they concluded that </p>
<blockquote><p>If Kevin Bacon had a Twitter account, he would most likely be within six degrees of separation from nearly everyone else on the site.</p>
</blockquote>
<p>On Twitter, movie star numbers don’t count. It’s likely that Kevin Bacon would look much more connected but assuming he doesn’t find the time to have a conversation with millions, it’s not likely those connections would make much of a difference.</p>
<p>A lot of the science, surveys, ratings and calculations we’re seeing in studies about Twitter are using old school broadcast media assumptions on what it takes to spread a meme. </p>
<p>They assume that if someone has a lot of follower, those followers are reading what gets posted and counting it that way.</p>
<p>The calculation of “average number of degrees of separation” is interesting and does point to us getting better at interconnecting through technology, but seems to me to rely too much on the old idea of treating the mass as a group instead of realizing that we each have our own network and belong to many more now.</p>
<p>It’s as if a TV or radio station bragged that were reaching every person in their coverage area.. regardless of whether they ever turned on a set or tuned in</p>
<h2>We Are Getting More Connected</h2>
<p><a href="http://www.sysomos.com/insidetwitter/sixdegrees/"><img style="display: inline; margin-left: 0px; margin-right: 0px" border="0" alt="Local-ness of the Twitter network" align="right" src="http://www.sysomos.com/images/insidetwitter/sixdegrees/Local-ness-of-the-Twitter-n.gif" width="216" height="217" /></a></p>
<p>The connections that matter are much closer than the ones the “trace the six degrees” people are counting. We are forming tighter bonds with people in our networks buy communicating more frequently and letting them in on more of our lives. </p>
<p>Add this to the technology that allows each of us to spread or share a meme or message to more connections and you get the most powerful group of interconnected social networks ever.</p>
<p>And some fun.</p>
<p>Do you feel more connected? Will you have more real friends 5 or 10 years from now? Post a comment and let me know how you connect.</p>
<p><strong>Popular Posts:</strong>
<ul class="popular-posts">
<p><a href="http://www.bestsellerauthors.com/blog/2010/03/20/13-mistakes-authors-make-on-their-blogs/" rel="bookmark" title="20 Mar 10">13 Mistakes Authors Make on Their Blogs</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/04/10/best-new-ideas-for-author-facebook-pages/" rel="bookmark" title="10 Apr 10">Best New Ideas for Author Facebook Pages</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/02/16/the-science-of-social-media-marketing/" rel="bookmark" title="16 Feb 10">The Science of Social Media Marketing</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/05/18/how-authors-make-money/" rel="bookmark" title="18 May 10">How Authors Make Money</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/05/21/will-linkedin-help-authors-sell-books/" rel="bookmark" title="21 May 10">Will LinkedIn Help Authors Sell Books?</a></p>
</ul>
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		<title>What Authors Can Learn From the World Cup</title>
		<link>http://www.bestsellerauthors.com/blog/2010/06/28/what-authors-can-learn-from-the-world-cup/</link>
		<comments>http://www.bestsellerauthors.com/blog/2010/06/28/what-authors-can-learn-from-the-world-cup/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 16:19:56 +0000</pubDate>
		<dc:creator>warrenwhitlock</dc:creator>
				<category><![CDATA[book marketing]]></category>
		<category><![CDATA[online promotion]]></category>
		<category><![CDATA[sell books]]></category>
		<category><![CDATA[fans for authors]]></category>
		<category><![CDATA[joanna penn]]></category>
		<category><![CDATA[world cup]]></category>

		<guid isPermaLink="false">http://www.bestsellerauthors.com/blog/2010/06/28/what-authors-can-learn-from-the-world-cup/</guid>
		<description><![CDATA[Guest post from Joanna Penn, from TheCreativePenn.com: You might not think soccer has much to do with writing, but authors can learn a lot from the World Cup about marketing, branding and creating multiple streams of income. The brand stands even though the players change over time. Each of the national teams in the World [...]]]></description>
			<content:encoded><![CDATA[<p></p><div class="tweetmeme_button" style="float: right; margin-left: 10px;">
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<p><i>Guest post from Joanna Penn, from<a href="http://www.thecreativepenn.com/"> TheCreativePenn.com</a>: </i></p>
<p><a href="http://www.bestsellerauthors.com/blog/wp-content/uploads/2010/06/clip_image002.jpg"><img style="border-right-width: 0px; margin: 0px 0px 0px 5px; display: inline; border-top-width: 0px; border-bottom-width: 0px; border-left-width: 0px" title="clip_image002" border="0" alt="clip_image002" align="right" src="http://www.bestsellerauthors.com/blog/wp-content/uploads/2010/06/clip_image002_thumb.jpg" width="164" height="244" /></a>You might not think soccer has much to do with writing, but authors can learn a lot from the World Cup about marketing, branding and creating multiple streams of income.</p>
<ul>
<li><b>The brand stands even though the players change over time</b>. Each of the national teams in the World Cup have a following from their country, but they also have a character of their own. People debate Brazil, Germany or England as if they are the same team every competition. The brand of the country&#8217;s team is what persists. This is key for authors who are concerned about whether to build websites around themselves or their individual books. Think about it. Each of your books will be hyped for a short time and then will fade away and it will become part of your backlist. You do not have the time and energy to build sites around each of the books.<b>Build yourself as the brand and you will persist over time</b>. You do need to market each book but this should feed into your overall author brand. </li>
</ul>
<ul>
<li><b>Build merchandise around the key product to create multiple streams of income</b>. Soccer fans don&#8217;t just pay to watch games. They also buy millions of dollars worth of merchandise to support their team and show their dedication. Let&#8217;s face it, unless you sell a blockbuster, authors don&#8217;t make a huge income from book sales. What you need is multiple streams of income that sit around your book and provide extra income. Think online courses teaching people valuable information about writing, genre specific tips for fiction writers, or giving additional information about your niche for non-fiction writers. Think speaking and running seminars, live or on the internet. Think audio products, either straight audio versions of your books, or additional information that people are interested in. This is not selling out to commercialism, this is paying the bills! </li>
</ul>
<ul>
<li><b>Create loyal and fanatical followers</b>. Soccer fans are some of the most loyal and crazy fans in the world. They wear the badge of their team, they travel round the world and they are passionate and even violent in support. You want to create loyal fans for your author brand and your books. These are the people that will buy your book on preorder as soon as it is announced, or will buy the whole backlist to make sure they have read every word you have written. How can you encourage followers like this? Firstly, it is a given that you need to write great books that create a marvelous experience or are packed with information. You also need to create relationships by giving people more than they expect. You can blog and reveal some of your writing practices, create audio interviews so people can find out more about you, do live events, be accessible on social media. The new crop of successful authors are out there connecting with people, selling books by creating fans, one person at a time. </li>
</ul>
<p>So, keep an eye on the World Cup and learn what you can about marketing, brand building and fanatical followers as you do.</p>
<div align="center">
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<p align="left"><i>Joanna Penn is the author of 3 books, a speaker and blogger at <a href="http://www.thecreativepenn.com/">The Creative Penn.com</a> : Writing, Publishing Options, Internet Sales and Marketing&#8230;For Your Book. Click on the following links to get your free article on <a href="http://www.thecreativepenn.com/2009/08/03/how-to-discover-and-build-your-author-brand/">Author Branding</a>, plus an <a href="http://www.thecreativepenn.com/2010/02/05/podcast-book-marketing-promotion-joanna-penn/">audio on Book Marketing</a> and the<a href="http://author2zero.com/">Author 2.0 Blueprint</a>: Using Web 2.0 Tools to build your author platform online. Joanna is also on Twitter <a href="http://twitter.com/thecreativepenn">@thecreativepenn</a></i></p>
</td>
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</tbody>
</table></div>
<p><strong>Popular Posts:</strong>
<ul class="popular-posts">
<p><a href="http://www.bestsellerauthors.com/blog/2010/03/20/13-mistakes-authors-make-on-their-blogs/" rel="bookmark" title="20 Mar 10">13 Mistakes Authors Make on Their Blogs</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/04/10/best-new-ideas-for-author-facebook-pages/" rel="bookmark" title="10 Apr 10">Best New Ideas for Author Facebook Pages</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/02/16/the-science-of-social-media-marketing/" rel="bookmark" title="16 Feb 10">The Science of Social Media Marketing</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/05/18/how-authors-make-money/" rel="bookmark" title="18 May 10">How Authors Make Money</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/05/21/will-linkedin-help-authors-sell-books/" rel="bookmark" title="21 May 10">Will LinkedIn Help Authors Sell Books?</a></p>
</ul>
<p><!-- popular Posts took 11.257 ms --></p>
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		<title>Engage Readers Before They Buy</title>
		<link>http://www.bestsellerauthors.com/blog/2010/06/10/engage-readers-before-they-buy/</link>
		<comments>http://www.bestsellerauthors.com/blog/2010/06/10/engage-readers-before-they-buy/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 23:13:43 +0000</pubDate>
		<dc:creator>warrenwhitlock</dc:creator>
				<category><![CDATA[best seller books]]></category>
		<category><![CDATA[book marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[online promotion]]></category>
		<category><![CDATA[sell books]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[amber mac]]></category>
		<category><![CDATA[power friending]]></category>
		<category><![CDATA[texter]]></category>

		<guid isPermaLink="false">http://www.bestsellerauthors.com/blog/2010/06/10/engage-readers-before-they-buy/</guid>
		<description><![CDATA[You want a best seller. That’s for sure. Selling a large number of books is great, but engaging the readers will build a long term relationship that will sell the next book, create leads for your other products and services and give you the basis for an army of friends who will spread your message. [...]]]></description>
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			</a>
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<p>You want a best seller. That’s for sure.</p>
<p>Selling a large number of books is great, but engaging the readers will build a long term relationship that will sell the next book, create leads for your other products and services and give you the basis for an army of friends who will spread your message.</p>
<p>A just watched a fabulous spoof on a TV show.. I will leave off the title of the show and the book. If you don’t know the show, it’s still entertaining.. and by the end of the video, you’ll know the book.</p>
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</div>
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<p><a href="http://www.bestsellerauthors.com/blog/2010/03/20/13-mistakes-authors-make-on-their-blogs/" rel="bookmark" title="20 Mar 10">13 Mistakes Authors Make on Their Blogs</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/04/10/best-new-ideas-for-author-facebook-pages/" rel="bookmark" title="10 Apr 10">Best New Ideas for Author Facebook Pages</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/02/16/the-science-of-social-media-marketing/" rel="bookmark" title="16 Feb 10">The Science of Social Media Marketing</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/05/18/how-authors-make-money/" rel="bookmark" title="18 May 10">How Authors Make Money</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/05/21/will-linkedin-help-authors-sell-books/" rel="bookmark" title="21 May 10">Will LinkedIn Help Authors Sell Books?</a></p>
</ul>
<p><!-- popular Posts took 13.920 ms --></p>
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		<title>How Authors Make Money</title>
		<link>http://www.bestsellerauthors.com/blog/2010/05/18/how-authors-make-money/</link>
		<comments>http://www.bestsellerauthors.com/blog/2010/05/18/how-authors-make-money/#comments</comments>
		<pubDate>Tue, 18 May 2010 21:43:24 +0000</pubDate>
		<dc:creator>warrenwhitlock</dc:creator>
				<category><![CDATA[book marketing]]></category>
		<category><![CDATA[make money online]]></category>
		<category><![CDATA[media publicity]]></category>
		<category><![CDATA[online promotion]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[sell books]]></category>
		<category><![CDATA[author platform]]></category>
		<category><![CDATA[author roadmap]]></category>
		<category><![CDATA[author success]]></category>

		<guid isPermaLink="false">http://www.bestsellerauthors.com/blog/2010/05/18/how-authors-make-money/</guid>
		<description><![CDATA[The other day, we had Peter Winick on the Profitable Social Media radio show. Peter is the brains behind so huge best selling books, and specializes in strategies to sell lots of book and turn your content into a substantial income. Here’s a clip from the show where I Peter talks about what he does. [...]]]></description>
			<content:encoded><![CDATA[<p></p><div class="tweetmeme_button" style="float: right; margin-left: 10px;">
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			</a>
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<p>The other day, we had Peter Winick on the <a href="http://ProfitableSocialMedia.com" target="_blank">Profitable Social Media</a> radio show.</p>
<p>Peter is the brains behind so huge best selling books, and specializes in strategies to sell lots of book and turn your content into a substantial income.</p>
<p>Here’s a clip from the show where I Peter talks about what he does. If you listen for a few minutes, you’ll also hear another guest, Pat Obryan, volunteer to have us talk about expanding his platform.</p>
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<div align="left">You may not have heard much about Peter. Like me, he works mostly with large book and product launches from behind the scenes. </div>
<div align="left">&#160;</div>
<p>Peter and I want to help more authors and combined our talent to put on a series to you authors make a lot more money from your content, without a huge start up cost.</p>
<p>If you are an author looking to leverage your content into new revenue streams, I invite you to apply at <a href="http://PlatformRoadmap.com">http://PlatformRoadmap.com</a></p>
<p><strong>Popular Posts:</strong>
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<p><a href="http://www.bestsellerauthors.com/blog/2010/04/10/best-new-ideas-for-author-facebook-pages/" rel="bookmark" title="10 Apr 10">Best New Ideas for Author Facebook Pages</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/02/16/the-science-of-social-media-marketing/" rel="bookmark" title="16 Feb 10">The Science of Social Media Marketing</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/05/21/will-linkedin-help-authors-sell-books/" rel="bookmark" title="21 May 10">Will LinkedIn Help Authors Sell Books?</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/02/19/manage-your-ebooks-to-reach-more-readers/" rel="bookmark" title="19 Feb 10">Manage Your EBooks To Reach More Readers</a></p>
</ul>
<p><!-- popular Posts took 14.198 ms --></p>
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		<title>How To Write the Perfect Article</title>
		<link>http://www.bestsellerauthors.com/blog/2010/05/04/how-to-write-the-perfect-article/</link>
		<comments>http://www.bestsellerauthors.com/blog/2010/05/04/how-to-write-the-perfect-article/#comments</comments>
		<pubDate>Wed, 05 May 2010 01:30:22 +0000</pubDate>
		<dc:creator>warrenwhitlock</dc:creator>
				<category><![CDATA[blogging]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[media publicity]]></category>
		<category><![CDATA[online promotion]]></category>
		<category><![CDATA[write a book]]></category>
		<category><![CDATA[article marketing]]></category>
		<category><![CDATA[drmommy]]></category>
		<category><![CDATA[online writing]]></category>
		<category><![CDATA[writing articles]]></category>

		<guid isPermaLink="false">http://www.bestsellerauthors.com/blog/2010/05/04/how-to-write-the-perfect-article/</guid>
		<description><![CDATA[Guest Post by Dr. Daisy Sutherland I chose Dr. Sutherland from the authors visiting this blog as my Blog Reader of the Day. After visiting her web site, YouTube channel and Facebook page, I just had to share some of her writing with you. Now that I have your attention, I must confess that a [...]]]></description>
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			</a>
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<p><em>Guest Post by Dr. Daisy Sutherland </em></p>
<p><em>I chose Dr. Sutherland from the authors visiting this blog as my <strong>Blog Reader of the Day. </strong>After visiting her web site, YouTube channel and Facebook page, I just had to share some of her writing with you.</em></p>
<p><img style="margin: 0px 10px 0px 0px; display: inline" title="Dr. &#13;&#10;Daisy Sutherland" border="0" alt="Dr. Daisy Sutherland - EzineArticles Expert Author" align="left" src="http://ezinearticles.com/members/mem_pics/Dr.-Daisy-Sutherland_131077.jpg" width="90" height="90" /></p>
<p>Now that I have your attention, I must confess that a PERFECT article does not exist, but I will share tips that will make your articles more enticing and enjoyable.</p>
<p>If the articles you are developing are meant for marketing of your business it is important that they are informative and of the highest quality.&#160; Remember the articles you produce will be a reflection of your business and service or product that you provide, so let&#8217;s keep the following tips in mind:</p>
<ul>
<li><strong>Share your knowledge</strong>: Write about what you know, the article will flow nicely and will be easier to write.&#160; If you are writing on a topic you are unfamiliar with, be sure to research, and write the article when you are confident on the topic. </li>
<li><strong>Make an outline</strong>: When developing an article it is important to plan, and write an outline first.&#160; Doing this will ensure that your article flows nicely and will keep the reader enticed and motivated to continue reading. Nothing is more annoying than reading an article that is scattered without a flow that is necessary, it is not only confusing, but it will more than likely not get read and your goal is to have your articles read, right? </li>
<li><strong>Be informative</strong>: Many articles are meant to share information whether it is teaching, how-to or inspiration. When sharing information, share examples that the reader can associate with. This can be in the form of stories.&#160; Think back to the text books you read in school; sure they were informative, but they were also very BORING.&#160; Be witty in your articles and your readers will crave more. </li>
<li><strong>Avoid sales pitches:</strong> No one wants to read an article that has a sales pitch through out its content.&#160; If you must add a link, add it to the end or add a resource box or area.&#160; The resource area can include your name, title, as well as website information. </li>
</ul>
<p>Writing a perfect article will not be difficult if you put some effort into it, and simply let it flow.</p>
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<p>Dr. Daisy Sutherland is the Founder/CEO of Dr. Mommy, LLC. Her passion for helping others succeed in life has turned into her mission. With her writing services, development /management of web-sites as well as marketing she is helping individuals discover the mastermind within themselves. Helping the online and offline business person succeed. For more information visit: <a href="http://drmommywrites.com">http://drmommywrites.com</a></p>
</td>
</tr>
</tbody>
</table>
</table>
<p><strong>Popular Posts:</strong>
<ul class="popular-posts">
<p><a href="http://www.bestsellerauthors.com/blog/2010/03/20/13-mistakes-authors-make-on-their-blogs/" rel="bookmark" title="20 Mar 10">13 Mistakes Authors Make on Their Blogs</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/02/15/the-top-3-numbers-to-use-in-your-headlines/" rel="bookmark" title="15 Feb 10">The Top 3 Numbers To Use In Your Headlines</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/04/10/best-new-ideas-for-author-facebook-pages/" rel="bookmark" title="10 Apr 10">Best New Ideas for Author Facebook Pages</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/02/16/the-science-of-social-media-marketing/" rel="bookmark" title="16 Feb 10">The Science of Social Media Marketing</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/05/18/how-authors-make-money/" rel="bookmark" title="18 May 10">How Authors Make Money</a></p>
</ul>
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		<title>Blog To Book Writing a Best Seller is an Idea From 1980&#8217;s</title>
		<link>http://www.bestsellerauthors.com/blog/2010/04/19/blog-to-book-writing-a-best-seller-is-an-idea-from-1980s/</link>
		<comments>http://www.bestsellerauthors.com/blog/2010/04/19/blog-to-book-writing-a-best-seller-is-an-idea-from-1980s/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 02:27:58 +0000</pubDate>
		<dc:creator>warrenwhitlock</dc:creator>
				<category><![CDATA[best seller books]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[book marketing]]></category>
		<category><![CDATA[online promotion]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[sell books]]></category>
		<category><![CDATA[write a book]]></category>
		<category><![CDATA[best selling author]]></category>
		<category><![CDATA[david meerman scott]]></category>
		<category><![CDATA[in search of excellence]]></category>
		<category><![CDATA[seth godin]]></category>
		<category><![CDATA[tom peters]]></category>

		<guid isPermaLink="false">http://www.bestsellerauthors.com/blog/2010/04/19/blog-to-book-writing-a-best-seller-is-an-idea-from-1980s/</guid>
		<description><![CDATA[I read best selling author David Meerman Scott’s excellent blog because he not only agrees with what I teach authors about creating a best seller campaign.. but he does it better than just about any author. Today he posted and excellent post and inspired me to watch an hour long presentation video and read more [...]]]></description>
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<p>I read best selling author <a href="http://www.webinknow.com/2010/04/seth-godin-and-tom-peters-on-giving-away-content-for-free.html" target="_blank">David Meerman Scott’s excellent blog</a> because he not only agrees with what I teach authors about creating a best seller campaign.. but he does it better than just about any author.</p>
<p>Today he posted and excellent post and inspired me to watch an hour long presentation video and read more on the interviews he did with other best selling authors like <a href="http://www.amazon.com/s/ref=nb_sb_ss_i_0_10?url=search-alias%3Dstripbooks&amp;field-keywords=seth+godin+books&amp;x=0&amp;y=0&amp;sprefix=seth+godin&amp;tag=httpmarketinc-20" target="_blank">Seth Godin</a>.</p>
<p><a href="http://www.amazon.com/Tom-Peters/e/B000AQ8PUG/ref=sr_tc_2_0?qid=1271730121&amp;sr=8-2-ent&amp;tag=httpmarketinc-20" target="_blank"><img style="border-bottom: 0px; border-left: 0px; margin: 0px 0px 0px 5px; display: inline; border-top: 0px; border-right: 0px" border="0" alt="The Little Big Things: 163 Ways to Pursue EXCELLENCE" align="right" src="https://images-na.ssl-images-amazon.com/images/I/413baZj%2BSUL._SL110_.jpg" width="76" height="110" /></a>My favorite concept is one we’re using more and more in out best seller book marketing campaigns.. that is giving away great content to attract readers. David went to one of my all time favorite authors, <a href="http://www.amazon.com/Tom-Peters/e/B000AQ8PUG/ref=sr_tc_2_0?qid=1271730121&amp;sr=8-2-ent&amp;tag=httpmarketinc-20" target="_blank">Tom Peters</a> and got two excellent examples of blogging to book writing. </p>
<p>You can easily see how Peter’s latest book, <a href="http://www.amazon.com/Tom-Peters/e/B000AQ8PUG/ref=sr_tc_2_0?qid=1271730121&amp;sr=8-2-ent&amp;tag=httpmarketinc-20" target="_blank">BIG</a> comes from 163 blog posts that were posted as free content on the web.. but you might not have known that the huge hit of 1982 was developed in much the same way. </p>
<p><a href="http://www.amazon.com/Tom-Peters/e/B000AQ8PUG/ref=sr_tc_2_0?qid=1271730121&amp;sr=8-2-ent&amp;tag=httpmarketinc-20" target="_blank">Tom Peters</a> is a prolific author and very successful. <a href="http://www.amazon.com/David-Meerman-Scott/e/B001H6L67M/ref=sr_tc_2_0?qid=1271730356&amp;sr=1-2-ent&amp;tag=httpmarketinc-20" target="_blank">David Meerman Scott</a> is on his way to being just as successful. Watch this video and see how you can model what they have done in your own book marketing and promotion</p>
<div style="padding-bottom: 0px; margin: 0px; padding-left: 0px; padding-right: 0px; display: inline; float: none; padding-top: 0px" id="scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:a3e65639-feb5-4315-a6dc-0f533d1543bf" class="wlWriterEditableSmartContent">
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<p><a href="http://vimeo.com/10134694">David Meerman Scott interviews Tom Peters</a> from <a href="http://vimeo.com/dmscott">David Meerman Scott</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
</div>
</div>
<p><strong>Popular Posts:</strong>
<ul class="popular-posts">
<p><a href="http://www.bestsellerauthors.com/blog/2010/03/20/13-mistakes-authors-make-on-their-blogs/" rel="bookmark" title="20 Mar 10">13 Mistakes Authors Make on Their Blogs</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/02/15/the-top-3-numbers-to-use-in-your-headlines/" rel="bookmark" title="15 Feb 10">The Top 3 Numbers To Use In Your Headlines</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/04/10/best-new-ideas-for-author-facebook-pages/" rel="bookmark" title="10 Apr 10">Best New Ideas for Author Facebook Pages</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/02/16/the-science-of-social-media-marketing/" rel="bookmark" title="16 Feb 10">The Science of Social Media Marketing</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/05/18/how-authors-make-money/" rel="bookmark" title="18 May 10">How Authors Make Money</a></p>
</ul>
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		<title>Best New Ideas for Author Facebook Pages</title>
		<link>http://www.bestsellerauthors.com/blog/2010/04/10/best-new-ideas-for-author-facebook-pages/</link>
		<comments>http://www.bestsellerauthors.com/blog/2010/04/10/best-new-ideas-for-author-facebook-pages/#comments</comments>
		<pubDate>Sat, 10 Apr 2010 19:49:02 +0000</pubDate>
		<dc:creator>warrenwhitlock</dc:creator>
				<category><![CDATA[best seller books]]></category>
		<category><![CDATA[facebook for authors]]></category>
		<category><![CDATA[online promotion]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[amy porterfield]]></category>
		<category><![CDATA[best selling author facebook]]></category>
		<category><![CDATA[books on facebook]]></category>
		<category><![CDATA[t harv ekar]]></category>

		<guid isPermaLink="false">http://www.bestsellerauthors.com/blog/2010/04/10/best-new-ideas-for-author-facebook-pages/</guid>
		<description><![CDATA[Every author need a Facebook fan page. After posting Kristen Eckstein’s article on Why You Need a Facebook Page, we got requests for more information on exactly how to create a page and what to put on it. We heard you and there will be more Facebook Page for Authors post coming. Get inspired with [...]]]></description>
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<p>Every author need a Facebook fan page. </p>
<p>After posting Kristen Eckstein’s <a href="http://www.bestsellerauthors.com/blog/2010/04/05/why-you-need-a-facebook-author-fan-page-and-how-to-create-one/" target="_blank">article on Why You Need a Facebook Page</a>, we got requests for more information on exactly how to create a page and what to put on it. </p>
<p>We heard you and there will be more Facebook Page for Authors post coming.</p>
<p>Get inspired with <a href="http://twitter.com/amyporterfield" target="_blank">Amy Porterfield&#8217;s</a> example for the best selling authors she has worked with</p>
<div style="padding-bottom: 0px; margin: 0px; padding-left: 0px; padding-right: 0px; display: inline; float: none; padding-top: 0px" id="scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:fcba2ed2-b5eb-488b-9ccd-c3b5c000406e" class="wlWriterEditableSmartContent">
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</div>
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<p><a href="http://www.bestsellerauthors.com/blog/2010/02/16/the-science-of-social-media-marketing/" rel="bookmark" title="16 Feb 10">The Science of Social Media Marketing</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/05/18/how-authors-make-money/" rel="bookmark" title="18 May 10">How Authors Make Money</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/05/21/will-linkedin-help-authors-sell-books/" rel="bookmark" title="21 May 10">Will LinkedIn Help Authors Sell Books?</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/04/05/why-you-need-a-facebook-author-fan-page-and-how-to-create-one/" rel="bookmark" title="5 Apr 10">Why You Need a Facebook Author Fan Page, and How To Create One</a></p>
</ul>
<p><!-- popular Posts took 7.445 ms --></p>
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		<title>Author Builds Expert Credibility Online CASE STUDY</title>
		<link>http://www.bestsellerauthors.com/blog/2010/04/10/author-builds-expert-credibility-online-case-study/</link>
		<comments>http://www.bestsellerauthors.com/blog/2010/04/10/author-builds-expert-credibility-online-case-study/#comments</comments>
		<pubDate>Sat, 10 Apr 2010 13:14:00 +0000</pubDate>
		<dc:creator>warrenwhitlock</dc:creator>
				<category><![CDATA[best seller books]]></category>
		<category><![CDATA[book marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[online promotion]]></category>
		<category><![CDATA[author promotion online]]></category>
		<category><![CDATA[expert authors]]></category>
		<category><![CDATA[expert status]]></category>
		<category><![CDATA[promote yourself]]></category>

		<guid isPermaLink="false">http://www.bestsellerauthors.com/blog/2010/04/10/author-builds-expert-credibility-online-case-study/</guid>
		<description><![CDATA[Today’s Expert Author Case Study focuses on the amazing success that balance brings to California author Matthew Sherborne. Matthew Sherborne created his first website back in 1998 devoted to his scuba diving business. Since then he’s researched, implemented and shared a variety of profitable ways to make money online. He became a full time online [...]]]></description>
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<p><strong>Today’s <em>Expert Author Case Study</em> focuses on the amazing success that balance brings to California author <a href="http://ezinearticles.com/expert/Matt_Sherborne">Matthew Sherborne</a>.</strong></p>
<p><a href="http://ezinearticles.com/expert/Matt_Sherborne"><img style="margin: 0px 10px 0px 0px; display: inline" title="EzineArticles Expert Author Matt Sherborne" border="0" align="left" src="http://ezinearticles.com/members/mem_pics/Matt-Sherborne_13381.jpg" width="112" height="140" /></a>Matthew Sherborne created his first website back in 1998 devoted to his scuba diving business. Since then he’s researched, implemented and shared a variety of profitable ways to make money online. He became a full time online marketer in early 2005 and has enjoyed helping people succeed in their own online and offline businesses.</p>
<p>Like all things, the key to success in article writing and marketing is balance. Matthew embodies that philosophy by focusing his articles on the needs and desires of the reader while at the same time embracing the realities of Internet and business best practices. His portfolio of articles isn’t huge, yet by balancing quality with quantity, he has achieved almost <em>6,000</em>views/article!</p>
<p>Matt’s preoccupation with balance is evident throughout – even in his work habits – where he mixes hardcore goal-setting with a motivational self-reward system. Or in his approach to content, where he combines the wisdom of others through research with his own time-tested marketing experience.</p>
<p>It’s this focus on balance that brought Matthew to our attention and makes him an excellent subject for today’s <em>Expert Author Case Study</em>.</p>
<ol>
<li><strong>Matt, what sets you apart from other Expert Authors?</strong><br />
<blockquote>
<p>I always focus on what the reader is looking for. To be successful as an author I believe it’s important to focus on the readers wants and desires, rather than what you want. When a visitor lands on your article they usually want to solve a problem. You can become an instant authority by positioning yourself as the expert with the answers to their problems.</p>
</blockquote>
</li>
<li><strong>What’s your secret to article writing and marketing success?</strong><br />
<blockquote>
<p>The secret to success with article writing is to know your reader. By knowing what they want and are searching for you can put yourself in a position to provide the answers to them. You first get attention and evoke curiosity by aggravating the problem within the article. Next share a few ways to solve these problems. Finally deliver a clear call to action to get them to click on the links in your bio with the promise of instant or speedy results.</p>
</blockquote>
</li>
<li><strong>How do you stay motivated to write articles?</strong><br />
<blockquote>
<p>I stay motivated by having a goal before I start. Before writing any articles you need to know what you want to accomplish. Spend a little time finding out who your target audience is. Then find out what they are searching for. You can find out the keywords people are searching for by using tools like the Google Adwords Keyword Tool or WordTracker to help target the right keywords.</p>
<p>Remember the keywords you choose are very important and need to be incorporated into your headline and article to make them visible within the search engines. Practice the skill of using your keywords within your article without sacrificing the grammatical structure or its quality. To find the right keyword density you can use a free tool like Dupe Free Pro.</p>
<p>Before I ever start writing I write out my goals. Afterwords, I check off my accomplishments for the day in a binder which helps me stay motivated. After the work is done I set aside time to reward myself with some free time.</p>
</blockquote>
</li>
<li><strong>How do you decide what to write about?</strong><br />
<blockquote>
<p>I recommend focusing on the search terms you want your website to rank for and checking to see the demand. Always create content around a demand and you will guarantee you aren’t wasting any time.</p>
<p>An easy way to see what people want is to select a topic you’re interested in, then find an article, and scroll to the bottom where it shows the most viewed EzineArticles for that category. Next take a look at what is popular on the EzineArticles website. Analyze what they are doing with the headline, take note of what is popular, and recreate your own articles on those subjects to generate similar results.</p>
</blockquote>
</li>
<li><strong>How do you balance writing for quality and quantity?</strong><br />
<blockquote>
<p>I don’t view quality and quantity as opposing forces. There needs to be a consistent amount of each to make your article work with the reader and make them want to take action to click through to your website. Know your topic well by doing a little research and get the main points you want to address before you begin writing.</p>
</blockquote>
</li>
<li><strong>How has using EzineArticles affected your traffic?</strong><br />
<blockquote>
<p>EzineArticles has provided my web pages with increased authority in the search engines and tons of visitor traffic. It’s a good idea to use the keywords you want to rank for as your anchor text from your authors bio. This technique can help you archive a higher quality back-link to promote your website.</p>
<p>Another tip that works well is to create a strong call to action from your bio. This can be the promise of the answer to the biggest question related to the article to encourage click-throughs to your site. Adding the lure of a free pdf, checklist, or video can definitely increase your CTR.</p>
</blockquote>
</li>
<li><strong>How does article marketing fit into your overall marketing plan?</strong><br />
<blockquote>
<p>I believe article marketing is a necessary part of marketing. A great way to help increase the potential of your articles and make them more effective is to spend more time promoting them. You can submit your articles to social bookmarking sites, and post them to Twitter or Facebook for better exposure. Getting your articles to stick in [the search engines] will help drive up page views and send much more visitor traffic through your links.</p>
</blockquote>
</li>
<li><strong>What EzineArticles tools do you find the most beneficial?</strong><br />
<blockquote>
<p>The tools I use the most are found within the author tools –&gt; view article reports section. Looking at the amount of article views can tell you the popularity of your article and help you decide what you are doing right. If an article is doing well you can create additional articles on the subject.</p>
<p>Another helpful tool within this section is the article click rate. Knowing the click rate helps you determine the percentage of visitors clicking your bio link. This knowledge is invaluable for letting you know if your article bio is effective and getting people’s attention.</p>
</blockquote>
</li>
<li><strong>If you had to start over again, what would you change?</strong><br />
<blockquote>
<p>Any time you are article writing it’s important to manage your time, and resist the temptation to procrastinate. It’s far to easy too get carried away with research and actually forget what your overall goals are. Don’t think for one minute that the amount of time spent in front of your computer equals productive time. You have to focus on the actions that create real results. Once you are getting results it’s just a matter of replicating what works in order for you to be successful.</p>
</blockquote>
</li>
<li><strong>What advice would you give newbie article marketers?</strong><br />
<blockquote>
<p>I recommend staying focused and setting realistic daily goals for yourself. It’s much better to set your goals conservatively at first to avoid writing burnout. Stay steady, focus your attention on proper keyword research, create interesting article headlines, use a strong call to action within your bio, and take constant action.</p>
</blockquote>
</li>
<li><strong>Anything else you’d like to share?</strong><br />
<blockquote>
<p>If you are just starting out writing articles find the most read articles in your market. Study what they are doing right and spend time studying headlines that make people want to open articles. Just getting people to click your article is the most important part. You’d be amazed how much the article headline can impact the success of the article.</p>
<p>A great tip you can use for best results in the search engines is to put your keyword phrase at the beginning of your article. Another effective technique is to focus on niches that have people that desperately need solutions to a painful problem. Focusing on helping people overcome their problems is a sure-fire way to create a great income.</p>
</blockquote>
</li>
</ol>
<p>Matthew demonstrates one of our key principles for success: <em>Balance</em>. But he also demonstrates many of what we consider to be the the <strong>best practices for an article writer and marketer</strong>:</p>
<ul>
<li>Focus on the reader by positioning yourself as the expert and solving their problem. </li>
<li>Deliver a clear call to action. </li>
<li>Know what you want to accomplish before you start to write. Define the goal. </li>
<li>Research your topic, what’s worked for others and the associated keywords. </li>
<li>Promote your articles on other sites and services. </li>
<li>Figure out what works for <i>you</i> and keep doing it! </li>
<li>Set conservative goals. Work those goals. Reward yourself. </li>
</ul>
<p>Put some of Matthew’s best practices to good use today by writing a set of original, high-quality articles. And leave a comment for Matthew. He’d love to hear from you. :)</p>
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<p><a href="http://www.bestsellerauthors.com/blog/2010/04/10/best-new-ideas-for-author-facebook-pages/" rel="bookmark" title="10 Apr 10">Best New Ideas for Author Facebook Pages</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/02/16/the-science-of-social-media-marketing/" rel="bookmark" title="16 Feb 10">The Science of Social Media Marketing</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/05/18/how-authors-make-money/" rel="bookmark" title="18 May 10">How Authors Make Money</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/05/21/will-linkedin-help-authors-sell-books/" rel="bookmark" title="21 May 10">Will LinkedIn Help Authors Sell Books?</a></p>
</ul>
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		<title>Book Promo of the Day. A Leader to Model</title>
		<link>http://www.bestsellerauthors.com/blog/2010/04/06/be-a-leader-wherever-you-are-planted/</link>
		<comments>http://www.bestsellerauthors.com/blog/2010/04/06/be-a-leader-wherever-you-are-planted/#comments</comments>
		<pubDate>Tue, 06 Apr 2010 21:27:00 +0000</pubDate>
		<dc:creator>warrenwhitlock</dc:creator>
				<category><![CDATA[best seller books]]></category>
		<category><![CDATA[book marketing]]></category>
		<category><![CDATA[online promotion]]></category>
		<category><![CDATA[leader without a title]]></category>
		<category><![CDATA[Monk Who Sold His Ferrari]]></category>
		<category><![CDATA[Robin Sharma]]></category>

		<guid isPermaLink="false">http://www.bestsellerauthors.com/blog/2010/04/06/be-a-leader-wherever-you-are-planted/</guid>
		<description><![CDATA[You probably heard of The Monk Who Sold His Ferrari. Robin has a message that should ring true for any author You can bet a leader no matter where you are planted. No matter what title you have, what situation life as brought you or what your past experience is. Robin’s new book THE LEADER [...]]]></description>
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<p>You probably heard of <em>The Monk Who Sold His Ferrari. </em></p>
<p>Robin has a message that should ring true for any author</p>
<blockquote><p>You can bet a leader no matter where you are planted. No matter what title you have, what situation life as brought you or what your past experience is.</p>
</blockquote>
<p><img style="margin: 0px 10px 0px 0px; display: inline" alt="Robin Sharma" align="left" src="http://a1.twimg.com/profile_images/108546904/rs-HS-lrg.jpg" width="236" height="240" />Robin’s new book <a href="http://www.theleaderwhohadnotitle.com/" target="_blank">THE LEADER WHO HAD NO TITLE</a>, teaches us:</p>
<ul>
<li>How to work and influence people like a superstar, regardless of your position </li>
<li>A method to recognize and then seize opportunities in times of deep change </li>
<li>The real secrets of intense innovation </li>
<li>An instant strategy to build a great team as well as become a &quot;merchant of wow&quot; with your customers </li>
<li>Hard-hitting tactics to become mentally strong and physically tough to lead your field </li>
<li>Real-world ways to defeat stress, build an unbeatable mindset, unleash energy and balance your personal life </li>
</ul>
<p>Regardless of what you do within your organization and the current circumstances of your life, the single most important fact is that you have the power to show leadership where you are planted and play at peak in all you do. This book shows you how to claim that staggering power. And transform your life – and the world around you – in the process.</p>
<p>Watch the video below, then get your <a href="http://www.theleaderwhohadnotitle.com/" target="_blank">SPECIAL BONUS PACKAGE HERE</a></p>
<p><object width="550" height="385"><param name="movie" value="http://www.youtube.com/v/6785CpyAyMs&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;color1=0x006699&amp;color2=0x54abd6"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/6785CpyAyMs&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;color1=0x006699&amp;color2=0x54abd6" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="550" height="385"></embed></object></p>
<p>Robin Sharma is one of the world&#8217;s most highly respected leadership experts and a man devoted to the mission of helping organizations develop people who Lead Without a Title so they win in this period of intense change. His clients include Microsoft, GE, FedEx, IBM, Nike, NASA, Yale University and The Young Presidents Organization. Sharma&#8217;s books such as The Monk Who Sold His Ferrari and The Greatness Guide have topped bestseller lists across the globe and have sold millions of copies in more than seventy languages. They have also been embraced by rock stars, royalty and many celebrity CEOs.</p>
<p>Robin’s new book <a href="http://www.theleaderwhohadnotitle.com/" target="_blank">THE LEADER WHO HAD NO TITLE</a> is available now</p>
<p><strong>Popular Posts:</strong>
<ul class="popular-posts">
<p><a href="http://www.bestsellerauthors.com/blog/2010/03/20/13-mistakes-authors-make-on-their-blogs/" rel="bookmark" title="20 Mar 10">13 Mistakes Authors Make on Their Blogs</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/04/10/best-new-ideas-for-author-facebook-pages/" rel="bookmark" title="10 Apr 10">Best New Ideas for Author Facebook Pages</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/02/16/the-science-of-social-media-marketing/" rel="bookmark" title="16 Feb 10">The Science of Social Media Marketing</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/05/18/how-authors-make-money/" rel="bookmark" title="18 May 10">How Authors Make Money</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/05/21/will-linkedin-help-authors-sell-books/" rel="bookmark" title="21 May 10">Will LinkedIn Help Authors Sell Books?</a></p>
</ul>
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		<title>Why You Need a Facebook Author Fan Page, and How To Create One</title>
		<link>http://www.bestsellerauthors.com/blog/2010/04/05/why-you-need-a-facebook-author-fan-page-and-how-to-create-one/</link>
		<comments>http://www.bestsellerauthors.com/blog/2010/04/05/why-you-need-a-facebook-author-fan-page-and-how-to-create-one/#comments</comments>
		<pubDate>Mon, 05 Apr 2010 16:09:00 +0000</pubDate>
		<dc:creator>warrenwhitlock</dc:creator>
				<category><![CDATA[book marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[online promotion]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[author fan page]]></category>
		<category><![CDATA[create a fan page]]></category>
		<category><![CDATA[facebook for authors]]></category>
		<category><![CDATA[facebook promotion]]></category>

		<guid isPermaLink="false">http://www.bestsellerauthors.com/blog/2010/04/05/why-you-need-a-facebook-author-fan-page-and-how-to-create-one/</guid>
		<description><![CDATA[By Kristen Eckstein If you&#8217;re an author and you are not taking advantage of the publicity Facebook can give you, you&#8217;re missing out on some serious promo! It isn&#8217;t just a playground for teens and college kids anymore. It is full of adults and businesses, and is a great place to market your book. In [...]]]></description>
			<content:encoded><![CDATA[<p></p><div class="tweetmeme_button" style="float: right; margin-left: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.bestsellerauthors.com%2Fblog%2F2010%2F04%2F05%2Fwhy-you-need-a-facebook-author-fan-page-and-how-to-create-one%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.bestsellerauthors.com%2Fblog%2F2010%2F04%2F05%2Fwhy-you-need-a-facebook-author-fan-page-and-how-to-create-one%2F&amp;source=WarrenWhitlock&amp;style=normal&amp;service=ow.ly" height="61" width="50" /><br />
			</a>
		</div>
<p>By Kristen Eckstein </p>
<p><a href=" http://www.ultimatebookcoach.com" target="_blank"><img style="border-bottom: 0px; border-left: 0px; margin: 0px 10px 0px 0px; display: inline; border-top: 0px; border-right: 0px" title="KristenEckstein Headshot" border="0" alt="KristenEckstein Headshot" align="left" src="http://www.bestsellerauthors.com/blog/wp-content/uploads/2010/04/KristenEcksteinHeadshot1.jpg" width="184" height="244" /></a>If you&#8217;re an author and you are not taking advantage of the publicity Facebook can give you, you&#8217;re missing out on some serious promo! It isn&#8217;t just a playground for teens and college kids anymore. It is full of adults and businesses, and is a great place to market your book. In fact, the demographics of Facebook are mostly college graduates and their parents—a well-educated crowd always seeking to learn. This is a crowd of book buyers! </p>
<p>The best way to promote your book on Facebook is with an author fan page. Yes, you will have to ask others to become your &quot;fan,&quot; but the truth is you probably have a few fans already, so why not use it to your advantage and get the word out about your book at the same time? </p>
<p>Here are 3 easy steps and reasons to create your author fan page on Facebook: </p>
<p><b>Step 1: Sign In or Sign Up!</b> If you&#8217;re already a member of Facebook and have a personal profile, all you have to do is sign in to your account and begin the fan page building process. If not, you&#8217;ll have to first go to http://www.facebook.com and sign up for your Facebook account. (FREE!) They make it super simple, so don&#8217;t be scared. </p>
<blockquote><p><i>*Reason #1</i> to have a Facebook fan page: It&#8217;s FREE promotion! (Who doesn&#8217;t like free?)</p>
</blockquote>
<p><b>Step 2: Build it so they can come!</b> Next, you&#8217;re simply going to build your fan page. Once signed in or signed up on Facebook, you need to go to http://www.facebook.com/pages/create.php to set up your page. You will want to be sure to include a professional picture of yourself and links to your official website, and of course info about your book. Note: when choosing the primary &quot;profile&quot; picture to use, avoid using your logo or book cover. People want to know you, the author, not just your book. If you have more than one book, it&#8217;s an even better reason to use your personal photo. </p>
<blockquote><p><i>*Reason #2</i> to have a Facebook fan page: People want to get to know YOU, and this makes it easy!</p>
</blockquote>
<p><b>Step 3: Promote, promote, promote!</b> After you&#8217;ve built the page, you&#8217;ll want to put it to work for you. Promote it, share it, tell everyone about it. As you get connected to &quot;friends,&quot; invite them to become fans. Share it on your blog, put a link to it in your sidebar, share it on message boards, Twitter, and even offline. You can always put the URL to it on your business cards or any fliers or bookmarks you make to promote your book. And Facebook makes that easy with their &quot;vanity&quot; URLs. Once you have your fan page set up and 100 fans, go to http://www.facebook.com/username and create a custom URL that is easy to advertise. And while you&#8217;re at it, check out http://www.facebook.com/writingfan and become an official fan of writing! (See how that works?) </p>
<blockquote><p><i>*Reason #3</i> to have a Facebook fan page: It gives you more places to share your book.</p>
</blockquote>
<p>Studies show that it takes a person eight times of seeing something before they take action on what they have seen. That means a person may have to see you and/or your book eight times before they&#8217;ll decide to buy it! You want to help contribute to those eight times and a Facebook fan page can help. It will give you yet another place to communicate with those interested in your topic, allowing you to send them updates and information. It will also drive traffic to your website or any other social media site you are on. And it&#8217;s an excellent way to promote book signings, workshops, or other events you may have planned. So what are you waiting for? Go sign up, build, and promote, promote, promote! </p>
<p><a href=" http://www.ultimatebookcoach.com" target="_blank"><img style="border-bottom: 0px; border-left: 0px; display: inline; margin-left: 0px; border-top: 0px; margin-right: 0px; border-right: 0px" title="download" border="0" alt="download" align="left" src="http://www.bestsellerauthors.com/blog/wp-content/uploads/2010/04/download.png" width="109" height="31" /></a> </p>
<table border="1" cellspacing="0" cellpadding="15" width="556">
<tbody>
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<td valign="top" width="554">
<p><em>Kristen Eckstein has been coaching writers through writing and publishing their books for almost 8 years. She is honored that authors have trusted her with their most valuable resource—their knowledge. Kristen&#8217;s biggest thrill comes when she sees YOU graduate one of her programs and hug your book for the very first time! Learn more at <a href=" http://www.ultimatebookcoach.com" target="_blank">http://www.ultimatebookcoach.com</a></em></p>
</td>
</tr>
</tbody>
</table>
<p><strong>Popular Posts:</strong>
<ul class="popular-posts">
<p><a href="http://www.bestsellerauthors.com/blog/2010/03/20/13-mistakes-authors-make-on-their-blogs/" rel="bookmark" title="20 Mar 10">13 Mistakes Authors Make on Their Blogs</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/04/10/best-new-ideas-for-author-facebook-pages/" rel="bookmark" title="10 Apr 10">Best New Ideas for Author Facebook Pages</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/02/16/the-science-of-social-media-marketing/" rel="bookmark" title="16 Feb 10">The Science of Social Media Marketing</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/05/18/how-authors-make-money/" rel="bookmark" title="18 May 10">How Authors Make Money</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/05/21/will-linkedin-help-authors-sell-books/" rel="bookmark" title="21 May 10">Will LinkedIn Help Authors Sell Books?</a></p>
</ul>
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		<title>13 Mistakes Authors Make on Their Blogs</title>
		<link>http://www.bestsellerauthors.com/blog/2010/03/20/13-mistakes-authors-make-on-their-blogs/</link>
		<comments>http://www.bestsellerauthors.com/blog/2010/03/20/13-mistakes-authors-make-on-their-blogs/#comments</comments>
		<pubDate>Sat, 20 Mar 2010 14:09:00 +0000</pubDate>
		<dc:creator>warrenwhitlock</dc:creator>
				<category><![CDATA[best seller books]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[internet training]]></category>
		<category><![CDATA[online promotion]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[author blogs]]></category>
		<category><![CDATA[blogging author]]></category>
		<category><![CDATA[book blog]]></category>
		<category><![CDATA[sell more books]]></category>

		<guid isPermaLink="false">http://www.bestsellerauthors.com/blog/2010/03/20/13-mistakes-authors-make-on-their-blogs/</guid>
		<description><![CDATA[Guest Post by Denise Wakeman. Denise will be our guest on Profitable Social Media radio on March 26th. Details on the Profitable Social Media show page Are you getting results from your book blog? Is it getting harder for you to spend time on your blog because you’re just not seeing how it is going [...]]]></description>
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<p><em>Guest Post by Denise Wakeman.</em></p>
<p><em> Denise will be our guest on </em><a href="http://blogtalkradio.com/warren" target="_blank"><em>Profitable Social Media radio</em></a><em> on March 26th. Details on the </em><a href="http://www.facebook.com/pages/Profitable-Social-Media-Radio-Show/372325191207?ref=mf" target="_blank"><em>Profitable Social Media show page</em></a></p>
<p><img style="margin: 0px 10px 5px 0px; display: inline;" src="http://a1.twimg.com/profile_images/722420796/denise-wakeman-blogger.jpg" alt="Denise Wakeman" width="160" height="240" align="left" />Are you getting results from your book blog? Is it getting harder for you to spend time on your blog because you’re just not seeing how it is going to pay off? If so, you’re not alone. Hundreds of blogs are started each day and many of them are abandoned after several months because it takes time and energy to keep a good book blog going.</p>
<p>Make no mistake, blogs are a great tool for building community, interacting with readers, and marketing your book. And, it’s not enough to set one up and post occasionally. You have to use it effectively to drive traffic and attract readers.</p>
<p>I’ve discovered several common mistakes authors make with their blogs. Most aren’t using features available with blogging software. Eyes glaze over with the mention of RSS, pinging, trackbacks and permalinks. Does this describe how you feel? You may be ignoring these things, hoping you don’t really need to know. But you do if you want great results from you book blog.</p>
<p>Here’s a list of what I found on a recent trip around the author blogosphere:</p>
<p><strong>Content:</strong></p>
<ol>
<li>Not posting frequently enough.</li>
<li>Content is not focused or optimized for the search engines.</li>
<li>Articles are too long.</li>
<li>Not linking profusely to sources. Links are the currency of the blogosphere.</li>
</ol>
<p><strong>Design</strong></p>
<ol>
<li>No author name on the blog home page.</li>
<li>No author photo.</li>
<li>No subscription form; no way to get blog updates through RSS or email.</li>
<li>Readers can’t leave comments or have too many hoops to jump through.</li>
<li>Too many categories or none at all.</li>
</ol>
<p><strong>Marketing</strong></p>
<ol>
<li>Blog isn’t listed in the 200+ blog directories.</li>
<li>Blog posts are not being syndicated to social networking sites.</li>
<li>There’s no call to action to buy the author’s book.</li>
<li>No contact information.</li>
</ol>
<p>If you’re using a blog to build your online visibility, <strong>optimize it by taking time to learn how to leverage your content to get the widest reach</strong>. A blog is like any other marketing tool – you&#8217;ve got to use it effectively to get positive results.</p>
<p>© Denise Wakeman, The Blog Squad, LLC. All Rights Reserved.</p>
<p><strong><em>Denise Wakeman</em></strong><em> is Founder of The Blog Squad and is an Online Marketing Advisor. Get more blogging tips at <a href="http://Facebook.com/BlogSquad">http://Facebook.com/BlogSquad</a>. And, you’re invited to claim your free instant access to a 5-part video course on how to get the best out of your blog. Visit <a href="http://masterbusinessblogging.com/">http://masterbusinessblogging.com</a></em><strong>Popular Posts:</strong>
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<p><a href="http://www.bestsellerauthors.com/blog/2010/04/10/best-new-ideas-for-author-facebook-pages/" rel="bookmark" title="10 Apr 10">Best New Ideas for Author Facebook Pages</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/02/16/the-science-of-social-media-marketing/" rel="bookmark" title="16 Feb 10">The Science of Social Media Marketing</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/05/18/how-authors-make-money/" rel="bookmark" title="18 May 10">How Authors Make Money</a></p>
<p><a href="http://www.bestsellerauthors.com/blog/2010/05/21/will-linkedin-help-authors-sell-books/" rel="bookmark" title="21 May 10">Will LinkedIn Help Authors Sell Books?</a></p>
</ul>
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