publishing

Remember When Books Used Paper?

I’ve been commenting on the supposed “game changer” iPad device that getting so much press this year. My quip is that it’s not going to be that significant.. that we’ve been seeing dozens of reports of other devices to read book on, some replace laptops, others upgrade the Kindle, and a few we’ve reviewed will [...]

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Seth Godin Learns that Publishing is Dead

Authors need to have a tribe to read what they write. Publishers don’t build tribes, they print and distribute books.  This business model has served them well in the past when there were limits on ways authors could reach readers.  All authors and publishers would do well to study Tribes Seth announced his intentions on [...]

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How to Get the Media to Love You

In almost every field, there are people who are extremely good at getting publicity. The media loves them and they’re regularly on radio/TV shows and written-up in print publications. They not only know how to get a ton of free coverage, but also how to profit from the coverage in the form of increased sales, [...]

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How To Get My Coaching FREE (one time)

I help authors sell books, build a business and take their messages to the world. We do that in two ways here.. a lot of free information on the web, and high paid clients. Unless I get a crazy idea to test new software and give away the paid consulting. I am trying out a [...]

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How Authors Make Money

The other day, we had Peter Winick on the Profitable Social Media radio show. Peter is the brains behind so huge best selling books, and specializes in strategies to sell lots of book and turn your content into a substantial income. Here’s a clip from the show where I Peter talks about what he does. [...]

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Publishers of the 20th Century

I just got an email that selected me since I blog. It’s was a classically bad corporate email. The font on my name didn’t match the rest of the message.. screaming out “INSERT NAME HERE”… and there was much talk about the excitement for some fiction or poetry books that will be out in the [...]

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‘Best Seller’ Marketing Duo Team To Help Authors Build a Platform

Book Marketing Strategists Warren Whitlock and Peter Winick announce a new value priced webinar series for authors who want to turn their content into self sustaining income streams while keeping cost inline. “We have used webinars for clients to save on travel costs and get cost saving efficiencies, but I normally work one on one [...]

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Facebook Marketing Expert on Profitable Social Media Radio

Facebook social media marketing expert Mari Smith will appear on this week’s Profitable Social Media radio show with Warren Whitlock and Edward Phillip. Show host Warren Whitlock said “We started this show when we wrote the first book on Twitter. Mari was with us back in 2008 and started teaching and speaking Facebook about the [...]

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Blog To Book Writing a Best Seller is an Idea From 1980’s

I read best selling author David Meerman Scott’s excellent blog because he not only agrees with what I teach authors about creating a best seller campaign.. but he does it better than just about any author. Today he posted and excellent post and inspired me to watch an hour long presentation video and read more [...]

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Twitter Book Author Featured on NAB 2010 Social Media Panel

This year’s National Association of Broadcaster (NAB) seminar series will have a track featuring the best social media advice for broadcasters focusing on Twitter and featuring the author of the first book on Twitter. Marketing Strategist Warren Whitlock. When asked how Twitter is changing the entertainment industry, Whitlock said “We no longer develop product and [...]

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