With all the talk of social media and the dominance of Facebook in the out thoughts when we market your book online, authors have been asking me “Do I still need a mailing list?” The answer is any unwavering YES! In the 1990’s, just having an email address from a reader meant you had a [...]
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With e-reader prices dropping like a stone and major tech players jumping into the book retail business, what room is left for publishers’ profits? The surprising answer: ads. They’re coming soon to a book near you. To understand why this is inevitable, consider the past few years. The historically staid and technology-averse publishing ecosystem has [...]
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