November is a great time to think about health. It’s National Diabetes Awareness Month, and I’m reminded of a huge best seller success we had a few years back bringing awareness to the dangers of diabetes. During that promotion, dozens of authors built connections with readers and several started relationships that continue to this day. [...]
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On July 21st, millions of readers will get an email about a book that can change their life forever. We’ll ask them to order a copy from Amazon.com.. and maybe send another as a gift to a friend. Ordering a book is easy, inexpensive and can bring a tremendous value on its own, but we [...]
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