author promotion

Marketing Your Book Through Search Engine Optimization (SEO)

Gust post by Alan K’necht You’ve no doubt spent countless days, weeks even months writing and editing your book. Along the way, you most likely had a working title, an interim title and finally the official title for your book. Congratulation all that is left is to market you book is to ensure that people [...]

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Why the Best Authors Have a Mailing List

With all the talk of social media and the dominance of Facebook in the out thoughts when we market your book online, authors have been asking me “Do I still need a mailing list?” The answer is any unwavering YES! In the 1990’s, just having an email address from a reader meant you had a [...]

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Seth Godin’s Secret to Selling Books

The video below has a quick interview with best selling author Seth Godin. As usual, Seth has many great ideas about what it takes to be a success today. The last question was important for any author. Seth was asked about the secret to marketing books. After reminding us that the best ideas come from [...]

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Connect Your Book With Real World

One of the few areas growing in publishing is the Blogoshpere. While others are shutting down, worried that e-books or the economy will kill sales.. the bloggers I know are talking about bigger advances, best sellers and respect from media and publishers. How to connect with Bloggers. There are millions of blogs and bloggers. The [...]

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Does Your Book Get the Attention the Author Deserves?

We live in an attention economy today. There is no doubt about it.. so much information, you’ll never keep up. For your book to stand out, you need to do something more than YELL THE LOUDEST.. no, yelling usually doesn’t work and is annoying. The secret is.. we all really want more information. There are readers [...]

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14 Reasons Every Author Should Have a Profile on Linkedin.com

The connections and opportunities you get because you are an author will be much more beneficial to your career, business and your income than any amount you make from book sales. Today, producers, reporters, editors and potential partners us LinkedIN.com to check you out before making a deal. Here’s 14 more reasons you should be [...]

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“How Not To Be a Turd” and Other Tips for Authors on Social Networking

As you begin using social media to attract new readers, sell more books and become a best seller, you will want to tell everyone you meet about the good things in your life. That what networking is all about right? One thing you’ll want to say is “My new book is a must read” I [...]

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Why Blog? Reason No. 92: Book Deal

We see more and more stories about blogging with a paragraph like this: Random House announces that it has purchased the rights to a book by the blog’s founder, Christian Lander, an Internet copy writer. The price, according to a source familiar with the deal but not authorized to discuss the total, was about $300,000, [...]

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You Book Blog Improved. 7 Quick Ideas From An Expert Blogger

I just reviewed Chris Brogan’s Community and Social Media Blog and suggest authors serious about building an onilnie presence follow Chris. Part of a 100 part series, this post talks about 7 blog improvement that you can make today

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