Roger Parker asked me to speak to his private group of guerrilla marketers about book marketing and self promotion using social media. I’ve been a fan of Jay Conrad Levinson and member of the Guerrilla Marketing Association, but I wondered about doing this as publicity. After all, there wasn’t a link I could share and [...]
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We’ve been watching the trends towards using the social media (blogs, podcasts, and online networking sites) to launch and promote you and your book. Now Rohit Bhargava ups the ante with the promotion of his new book Personality Not Included Rohit put out a call to bloggers and got 57 blog interviews for his book [...]
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