david meerman scott

Marketing Your Book In Real Time

Best selling author David Meeman Scott’s new book will be out next week but as usual, he’s been marketing and promoting it for some time. Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now is already a best seller. Readers have been anticipating [...]

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Blog To Book Writing a Best Seller is an Idea From 1980’s

I read best selling author David Meerman Scott’s excellent blog because he not only agrees with what I teach authors about creating a best seller campaign.. but he does it better than just about any author. Today he posted and excellent post and inspired me to watch an hour long presentation video and read more [...]

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Marketing Book Review: “The New Rules of Marketing & PR”

I was prepping for a class teaching online book marketing and came across David Meerman Scott’s “The New Rules of Marketing & PR: How to use news releases, blogs, podcasting, viral marketing * online media to reach buyers directly”… and since I haven’t posted a review, thought it would be appropriate to share it here. [...]

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