Posts tagged as:

publicity

Marketing Book Review: “The New Rules of Marketing & PR”

February 11, 2008

I was prepping for a class teaching online book marketing and came across David Meerman Scott’s “The New Rules of Marketing & PR: How to use news releases, blogs, podcasting, viral marketing * online media to reach buyers directly”… and since I haven’t posted a review, thought it would be appropriate to share it here.
The [...]

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Is It Okay To Sell Your Books?

February 4, 2008

I just received an email message from a PR person that wanted to drag me into an online discussion on the validity of best seller book marketing campaign.
I responded here
So typical of PR people. They want to follow some sort of rule in a marketplace that they can no longer control (not that they ever [...]

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