We live in an attention economy today. There is no doubt about it.. so much information, you’ll never keep up. For your book to stand out, you need to do something more than YELL THE LOUDEST.. no, yelling usually doesn’t work and is annoying. The secret is.. we all really want more information. There are readers [...]
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Most authors I meet have important ideas to share. That’s why we want to sell a lot of books. We want our message to be heard. In the social media (web 2.0) world of online marketing and book promotions today, I talk to a lot of authors who tell me that they need to get [...]
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